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Performance Marketing Specialist

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Location: Dubai, UAE

Type: Full-Time

About the Role:

Tanseeq Investment Group is looking for a Performance Marketing Specialist who lives and breathes ROAS. You’ll manage paid ad campaigns across Meta, Google, TikTok, and more—scaling our eCommerce brands with a data-first, creative-friendly approach.

Key Responsibilities:

  • Plan, launch, and optimize paid campaigns across platforms for lifestyle brands
  • Collaborate on creative briefing and ad copy strategies
  • Monitor KPIs (CPA, ROAS, CTR) and optimize accordingly
  • Conduct audience segmentation, retargeting, and funnel strategy
  • Report weekly performance with insights and action plans

Requirements:

  • 3+ years in paid media buying, especially for eCommerce
  • Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads
  • Deep understanding of attribution, conversion tracking, and pixels
  • Proficient in GA4, Google Tag Manager, and reporting dashboards
  • Strong analytical and creative problem-solving skills

Job Type: Full-time

Experience:

  • Performance Marketing: 3 years (Required)

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