Performance Marketing Specialist

Location: Dubai, UAE

Type: Full-Time

About the Role:

Tanseeq Investment Group is looking for a Performance Marketing Specialist who lives and breathes ROAS. You’ll manage paid ad campaigns across Meta, Google, TikTok, and more—scaling our eCommerce brands with a data-first, creative-friendly approach.

Key Responsibilities:

• Plan, launch, and optimize paid campaigns across platforms for lifestyle brands
• Collaborate on creative briefing and ad copy strategies
• Monitor KPIs (CPA, ROAS, CTR) and optimize accordingly
• Conduct audience segmentation, retargeting, and funnel strategy
• Report weekly performance with insights and action plans

Requirements:

• 3+ years in paid media buying, especially for eCommerce
• Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads
• Deep understanding of attribution, conversion tracking, and pixels
• Proficient in GA4, Google Tag Manager, and reporting dashboards
• Strong analytical and creative problem-solving skills

Job Type: Full-time

Experience:

• Performance Marketing: 3 years (Required)