Performance Marketing Specialist

Key responsibilities

• Plan, execute and manage performance marketing campaigns across Google Ads, Meta,LinkedIn, programmatic, affiliates, and other paid media.
• Monitor and optimise campaigns to maximise ROI and ensure alignment with business goals.
• Conduct A/B testing and experiments to enhance ad performance.
• Daily/Weekly/Monthly Reporting
• Track and report on metrics such as CPA, ROAS, CTR, and customer lifetime value (Customer retention, conversion: funding, cross-sell, etc).
• Work with internal teams to align campaigns with product offerings and customer segments.
• Manage marketing budgets across channels, ensuring efficiency and impact.
• Coordinate with agencies to deliver campaigns on time and within brand guidelines.
• Collaborate with the content/design teams to develop impactful ad creatives.
• Support SEO initiatives as part of the overall performance strategy.
• Stay abreast of digital marketing trends, new ad technologies, and competitor activity.
• Ensure campaigns comply with regulations, Shari’ah guidelines, and data privacy laws.