Performance Marketing Specialist

Job Title: Paid Ads / Performance Marketing Specialist (Meta & Google Ads)

Location: Navi Mumbai Nerul
Experience Required: 3–5 Years
Employment Type: Full-time
Company: iDigitalise

About iDigitalise

iDigitalise is a growth-focused digital marketing agency working with startups, D2C brands, and established businesses across India and global markets. We specialize in performance marketing, e-commerce growth, and data-driven digital strategies.

Job Description

We are looking for a Paid Ads / Performance Marketing Specialist with 3–5 years of hands-on experience in managing Meta (Facebook & Instagram) and Google Ads, with strong expertise in Shopping Ads and E-commerce performance campaigns.

The ideal candidate should be highly analytical, ROI-driven, and experienced in scaling paid media budgets while maintaining efficiency.

Key ResponsibilitiesMeta Ads (Facebook & Instagram)

• Plan, execute, and optimize conversion-focused campaigns for e-commerce and lead generation
• Manage catalog sales, dynamic ads, retargeting, and lookalike audiences
• Test creatives, ad copies, audiences, and placements to improve ROAS
• Implement and manage Meta Pixel, CAPI, and event tracking

Google Ads

• Manage and optimize Google Search, Display, Shopping, Performance Max & YouTube campaigns
• Create and optimize Google Merchant Center feeds for Shopping campaigns
• Perform keyword research, search term analysis, and bid optimization
• Improve Quality Scores and reduce CPA

E-commerce & Performance Marketing

• Drive revenue growth using ROAS, CPA, AOV, and funnel optimization
• Scale profitable campaigns while maintaining efficiency
• Plan full-funnel strategies (Prospecting → Retargeting → Retention)
• Work closely with creatives and content teams for high-performing ads

Analytics & Reporting

• Track and analyze campaign performance using Google Analytics (GA4), Ads Manager, and dashboards
• Prepare weekly & monthly performance reports with actionable insights
• Identify trends, opportunities, and areas for optimization

Required Skills & Experience

• 3–5 years of proven experience in Paid Ads / Performance Marketing
• Strong hands-on expertise in Meta Ads & Google Ads
• Experience managing e-commerce and shopping campaigns
• Knowledge of Google Merchant Center, GA4, Tag Manager
• Strong analytical and problem-solving skills
• Experience working with D2C brands, online stores, or marketplaces
• Budget management and scaling experience

Preferred (Good to Have)

• Experience with Performance Max campaigns
• Knowledge of A/B testing tools and CRO concepts
• Experience managing large ad spends (₹5L+ per month)
• Basic understanding of Shopify / WooCommerce tracking

What We Offer

• Opportunity to work with high-growth brands and diverse industries
• Performance-driven, fast-paced learning environment
• Competitive salary based on experience
• Growth opportunities and leadership exposure
• Flexible working environment

Job Type: Full-time

Pay: ₹40,000.00 - ₹70,000.00 per month

Benefits:

• Paid sick time

Education:

• Bachelor's (Required)

Experience:

• meta ads: 3 years (Required)
• Google Ad Manager: 3 years (Required)

Location:

• Navi Mumbai, Maharashtra (Required)

Work Location: In person