Performance Marketing Specialist

Performance Marketing Specialist

Location: Dubai, UAE

Employment Type: Full-Time

Industry: Healthcare & Medical Aesthetics

About Us

We are a growing healthcare group operating multiple medical and aesthetic clinics across the UAE.

We are looking for a Performance Marketing Specialist with strong hands-on experience in paid advertising, lead generation, and campaign optimization across multiple digital platforms.

The ideal candidate must be data-driven, results-oriented, and capable of managing advertising campaigns that generate qualified leads and measurable business growth.

Key Responsibilities

• Plan, launch, and optimize campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, Performance Max, YouTube)
• TikTok Ads
• Snapchat Ads
• Manage advertising budgets for assigned clinics
• Optimize:
• Cost Per Lead (CPL)
• Cost Per Booking
• Cost Per Show
• Cost Per Acquisition (CPA)
• Build and manage retargeting campaigns
• Monitor campaign performance daily
• Conduct audience testing and creative testing
• Coordinate with clinic managers, sales teams, call center teams, and content creators
• Prepare weekly and monthly performance reports
• Track lead quality and campaign profitability
• Recommend improvements to increase conversions and marketing ROI

Requirements

• Minimum 2 years of hands-on experience managing paid advertising campaigns
• Strong experience with:
• Meta Ads Manager
• Google Ads
• Google Analytics
• Google Tag Manager
• Experience managing lead generation campaigns
• Strong analytical and reporting skills
• Ability to manage multiple campaigns simultaneously
• Strong communication and teamwork skills

Preferred Qualifications

• Healthcare, medical clinic, cosmetic clinic, dental clinic, or wellness industry experience
• Experience working with CRM systems
• Experience tracking the full customer journey from lead to conversion

KPIs

• Qualified Leads Generated
• Cost Per Lead (CPL)
• Cost Per Booking
• Cost Per Show
• Cost Per Acquisition (CPA)
• Campaign ROI
• Lead Quality Score

Benefits

• Competitive Salary
• KPI-Based Bonus Structure
• Career Growth Opportunities
• Professional Training & Development

To Apply

Please submit your CV and include:

“Performance Marketing Specialist Application”

Pay: From AED3,000.00 per month

Application Question(s):

• How many years of experience do you have managing Meta Ads?
• How many years of experience do you have managing Google Ads?
• Have you managed campaigns for healthcare, aesthetic, or medical clinics before?
• What monthly advertising budget have you personally managed?
• Are you experienced with Google Tag Manager and conversion tracking?
• Which platforms have you actively managed?Meta

Google
TikTok
Snapchat

• What was the lowest Cost Per Lead you achieved in a previous campaign?
• What is your expected monthly salary?
• Are you currently based in the UAE?
• Can you provide examples of campaigns you personally managed and optimized?

Education:

• Diploma (Required)

Language:

• English (Required)

Work Location: In person