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Confidential

Location: India or Dubai (UAE)Industry: iGaming (Mandatory)Languages: Fluent in EnglishAvailability: Must be open to flexible hours and 24/7 availability if requiredLifestyle Requirement: No smoking or drinkingRelocation: Willingness to relocate as per company requirements; accommodation, food, and contract terms will be provided by the company<h3>Summary:</h3>We are seeking a highly motivated and data-driven Performance Marketing Specialist to join our dynamic team in either India or Dubai. This full-time role is focused on managing CPL/CPA performance marketing campaigns across platforms like Meta, Google, and Telegram to drive customer acquisition and revenue for our iGaming brands.The ideal candidate will have a solid understanding of the iGaming industry, hands-on experience running digital campaigns, and strong skills in tracking, optimisation, and reporting using tools such as GA4, GTM, and Pixel.<h3>Key Responsibilities:</h3><ul><li>Plan, execute, and optimise CPL/CPA performance marketing campaigns across Meta (Facebook/Instagram), Google Ads, Telegram, display, and affiliate channels</li><li>Monitor key metrics including ROAS, CPA, CTR, and conversion rates to ensure maximum campaign efficiency</li><li>Conduct detailed keyword research, audience segmentation, and competitor analysis</li><li>Develop and A/B test creative ad assets to improve engagement and performance</li><li>Set up and manage campaign tracking using Google Tag Manager (GTM), Pixel, and GA4</li><li>Execute remarketing and retargeting strategies to re-engage users and improve retention</li><li>Analyse campaign data to produce insights and recommendations for continuous improvement</li><li>Provide regular reports on campaign performance, ROI, and growth opportunities</li><li>Collaborate closely with the wider marketing and product teams to ensure strategic alignment</li><li>Manage budgets efficiently to maximise results</li></ul><h3>Qualifications &amp; Skills:</h3><ul><li>3–4 years of proven experience in digital or performance marketing, ideally focused on iGaming</li><li>Solid knowledge of CPL and CPA campaign models, with experience optimising for conversion</li><li>Experience managing campaigns on Meta, Google Ads, and Telegram</li><li>Strong understanding of iGaming industry trends, customer behavior, and competitor activity</li><li>Proficient in GA4, Google Tag Manager (GTM), and Pixel tracking</li><li>Clear understanding of the difference between remarketing and retargeting, and when to use each</li><li>Analytical mindset with the ability to translate data into action</li><li>Excellent communication, teamwork, and time management skills</li><li>Bachelor’s degree in Marketing, Business, or a related field</li></ul>

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Performance Marketing Specialist

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