Performance Marketing Specialist (E-Commerce Growth)

About Us

We are a leading e-commerce brand specializing in high-quality personal protective equipment (PPE), serving customers across Europe, the UK, and the USA. As we scale our direct-to-consumer business through WooCommerce, we’re looking for a data-driven, execution-focused Performance Marketing Specialist to lead our paid growth strategy and help drive product launches.

This role is ideal for someone who thrives in a lean environment, owns their metrics, and can take a product from 0 to scale using high-performance paid strategies.

What You’ll Do

Paid Media Strategy & Execution

• Plan, launch, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok
• Manage full-funnel ad structures including prospecting, retargeting, and remarketing
• Continuously test creatives, messaging, audiences, and bidding strategies to improve ROAS
• Localize campaigns and targeting for UK, France, and Germany

Product Launch Support

• Collaborate with the team on new product launches, contributing audience insights and channel strategy
• Provide input on ad creative direction and messaging, based on customer pain points and campaign data
• Brief content creators and designers when needed for performance-focused creative

Analytics & Optimization

• Track, analyze, and report on key metrics: ROAS, CAC, LTV, CTR, conversion rate
• Recommend and implement funnel improvements based on performance insights
• Collaborate with CRO and UX freelancers to test and improve landing pages

Retention & Email (Basic)

• Manage or support basic Klaviyo flows (abandoned cart, post-purchase, promos)
• Coordinate with internal or external teams for SMS/email campaign execution

What We’re Looking For

• 3+ years experience in performance marketing for e-commerce
• Proven results scaling Google Ads, Meta, and/or TikTok campaigns profitably
• Strong grasp of conversion funnels, customer acquisition costs, and attribution
• Hands-on experience with WooCommerce or Shopify
• Familiarity with Klaviyo or other email tools
• Comfortable collaborating with creatives, content teams, and CRO specialists

Nice to Have

• Experience marketing across multiple markets/languages (UK, France, Germany)
• Experience working with or briefing UGC creators, influencers, or freelancers
• Familiarity with GA4, landing page builders, or CRO tools
• Basic understanding of SEO or organic growth is a bonus

Why Join Us

• Work with a lean, focused, and fast-moving team
• Play a key role in transforming our DTC channel into a major revenue stream
• Full ownership of your results — no bureaucracy, just impact
• Opportunities to grow as the team scales

Job Type: Full-time

Application Question(s):

• How many years of experience do you have running paid ads for e-commerce brands (Google, Meta, or TikTok)?
• Which paid platforms have you actively managed ad campaigns on in the last 12 months?
• Have you managed campaigns for products in multiple countries or languages (e.g., UK, France, Germany)?
• Please share a specific campaign result you’re proud of (include platform, ROAS or CPA, and what made it successful).
• What are your monthly salary expectations for this role (in INR)?