Performance Marketing Specialist (Google Ads)

GE Solucions is looking for a talented Performance Marketing Specialist (Google Ads) to manage and optimize Google Ads campaigns, including Google Shopping via Merchant Center. Experience with Meta/Facebook Ads is a plus, but the primary focus is Google Ads.

Key Responsibilities:

• Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Shopping).
• Manage product feeds and optimize listings in Google Merchant Center.
• Monitor campaign performance metrics (CPC, CTR, ROI, conversions).
• Conduct keyword research, write ad copy, and develop bidding strategies for Shopping campaigns.
• Collaborate with creative, content, and e-commerce teams to improve campaign results.
• Prepare reports and actionable insights to enhance campaign performance.

Requirements:

• Proven experience managing Google Ads campaigns, including Google Shopping / Merchant.
• Hands-on experience with Google Merchant Center and feed optimization.
• Strong understanding of SEM, PPC, and digital marketing analytics.
• Analytical, detail-oriented, and team player.
• Experience with Meta/Facebook Ads is a plus.

Job Details:

• Working Days: Monday – Friday (Alternate Saturdays)
• Shift Timings: 03:00 PM – 12:00 AM (Saturday: 03:00 PM – 11:00 PM) – flexibility based on business needs
• Location: PECHS, Block 6, Karachi

What We Offer:

• Market-competitive salary package
• Growth & learning opportunities
• Health insurance
• Annual appraisal
• Friendly and professional work culture

Apply Now: rafia.safdar@gesolucions.com

Job Type: Full-time

Application Question(s):

• Do you have experience managing Google Ads campaigns?
• Have you worked with Google Shopping / Google Merchant Center?

Work Location: In person