Performance Marketing Specialist (Google Ads & Meta Ads)

We are looking for a highly skilled Performance Marketing Specialist with strong hands-on experience in Google Ads and Meta Ads to join our growing digital marketing and technology agency.

This is a mid to senior-level role for someone who understands performance marketing strategically and can independently manage, optimize, and scale paid advertising campaigns across multiple industries and business models.

You will work with a range of clients including:

• Technology and startup brands
• Mobile and VR applications
• Travel and transport businesses
• Service-based businesses

We are specifically looking for someone who is strong in Google Search Ads and Meta Ads performance campaigns.

Key Responsibilities

• Plan, launch, and optimize Google Ads campaigns
• Manage high-performing Search Ads campaigns focused on lead generation and conversions
• Manage Meta Ads campaigns for:
• App installs
• Engagement
• Lead generation
• Brand awareness
• Retargeting
• Perform keyword research, audience targeting, and competitor analysis
• Monitor campaign performance and optimize based on KPIs
• Conduct A/B testing for ad creatives, copy, and audiences
• Create campaign strategies and scaling plans
• Track and analyze campaign performance using reporting tools
• Collaborate with content creators, designers, and social media teams
• Prepare professional reports and performance insights for clients
• Manage advertising budgets efficiently and improve ROAS/CPA performance

Requirements

• 3–4+ years of hands-on experience in Google Ads and Meta Ads
• Strong expertise in Google Search Ads (most important requirement)
• Experience managing PPC campaigns professionally
• Strong understanding of: (Keyword Targeting, Bidding Strategies, Conversion Optimization, Retargeting, Audience Segmentation )
• Experience with Meta Ads for app installs, engagement, and conversion campaigns
• Good understanding of performance metrics including: ( CTR, CPC, CPA, ROAS, Conversion Rate )
• Experience with Google Analytics, Meta Pixel, and conversion tracking
• Strong reporting and analytical skills
• Ability to manage multiple campaigns and clients simultaneously
• Strong communication and client management skills

Bonus Skills

• Google Display Ads experience
• TikTok Ads experience
• App marketing experience
• Experience working with startups or tech brands
• Landing page optimization knowledge
• Basic SEO understanding

Ideal Candidate

We are looking for someone who:

• Thinks strategically, not just operationally
• Understands performance marketing deeply
• Can analyze data and make smart optimization decisions
• Has strong attention to detail
• Can work independently with minimal supervision
• Is proactive, reliable, and performance-driven

Pay: Rs40,000.00 - Rs60,000.00 per month

Application Question(s):

• Briefly describe the best Google Ads campaign you have managed and the results achieved?
• What types of Meta Ads campaigns have you managed? (App installs, engagement, conversions, retargeting, sales, e-commerce etc.)
• How do you optimize a Google Search Ads campaign that is getting clicks but low conversions?
• What metrics do you monitor most closely in Google Ads and Meta Ads campaigns?
• Please share any portfolio, case studies, certifications, or campaign results you can provide.

Work Location: Remote