Performance Marketing Specialist (Google Ads & Meta Ads)

We are looking for a data-driven and results-oriented Google & Meta Ads Specialist to take full ownership of our paid advertising campaigns. In this role, you will plan, build, optimize, and scale campaigns across Google Ads and Meta platforms — driving qualified leads, increasing brand visibility, and delivering measurable return on ad spend (ROAS) for both our internal software products and our clients.

This is a remote, full-time position that demands a strategic mindset, deep platform expertise, and a relentless focus on performance. You will work directly with project leads, account managers, and creative teams to ensure campaigns are well-targeted, compelling, and consistently improving.

KEY RESPONSIBILITIES

Google Ads

• Plan, launch, and manage Google Search, Display, Shopping, YouTube, and Performance
• Conduct in-depth keyword research using Google Keyword Planner, SEMrush, Ahrefs, and Ubersuggest to capture high-intent traffic.
• Write clear, conversion-focused ad copy aligned with landing page messaging and search intent.
• Implement and manage Smart Bidding strategies: Target CPA, Target ROAS, Maximize Conversions, and Enhanced CPC.
• Run consistent A/B tests on headlines, descriptions, ad extensions, and CTAs to improve CTR and conversion rate.
• Set up and optimize Google Shopping campaigns including product feed management and Merchant Center configuration.
• Monitor and tune Performance Max asset groups, audience signals, and budget allocation.

Meta Ads (Facebook & Instagram)

• Build, launch, and scale Meta campaigns covering all funnel stages: awareness, consideration, and conversion.
• Develop detailed audience strategies using custom audiences, lookalike audiences, interest-based targeting, and behavioral segments.
• Set up and maintain Meta Pixel, Conversions API (CAPI), and event tracking for accurate attribution and reporting.
• Design and execute retargeting campaigns using website visitors, video viewers, page engagers, and CRM data.
• Implement post-iOS 14 advertising best practices using Aggregated Event Measurement and server-side tracking.

Experience & Technical Skills

• 2–5 years of hands-on experience managing Google Ads and Meta Ads campaigns independently.
• Deep expertise across Google Search, Display, Shopping, YouTube, and Performance Max campaign types.
• Advanced proficiency in Meta Ads Manager, Business Manager, and all Meta campaign objectives and ad formats.
• Strong command of Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Looker Studio.
• Experience with Meta Pixel, Conversions API (CAPI), and aggregated event measurement setup.
• Proficiency in keyword research and competitive analysis tools: SEMrush, Ahrefs, SpyFu, or similar.
• Familiarity with CRM tools and lead tracking integrations (HubSpot, Salesforce, Pipedrive, etc.).
• Understanding of landing page optimization and tools like Unbounce, Instapage, or WordPress.
• Experience advertising software, SaaS, or tech products is a strong advantage.
• Experience running international campaigns targeting audiences in the US, UK, Europe, or the Middle East is preferred.

Soft Skills

• Self-starter who can work independently and manage multiple campaigns in a remote environment.
• Strong analytical thinking with the ability to translate data into clear, actionable strategies.
• Excellent written and verbal communication skills in English — capable of presenting to clients confidently.
• Highly organized with the ability to manage priorities, deadlines, and deliverables without micromanagement.
• Collaborative team player who communicates proactively with designers, developers, and project leads.
• Continuously learning mindset — committed to staying up to date with platform changes and industry trends.

Pay: From Rs100,000.00 per month

Application Question(s):

• Are you comfortable participating in regular meetings with clients and project leads to discuss campaign performance and strategy?

Experience:

• Google & Meta Ads: 2 years (Preferred)

Language:

• English (Preferred)

License/Certification:

• any active Google Ads or Meta Blueprint certifications (Preferred)

Location:

• Islamabad (Preferred)

Work Location: Remote