Performance Marketing Specialist | Google Ads & Meta Ads Expert

We are looking for a results-driven Performance Marketing Specialist to plan, manage, and optimise paid advertising campaigns across Google Ads and Meta Ads. The role is focused on driving qualified traffic, increasing conversions, lowering cost per acquisition, and improving overall return on ad spend.

Key Responsibilities:

• Plan, launch, and manage paid campaigns across Google Ads and Meta Ads
• Monitor daily campaign performance, budgets, and bidding strategies
• Optimise ads, audiences, keywords, placements, and creatives for better results
• Track conversions, leads, sales, ROAS, CPC, CTR, and CPA
• Conduct audience research, keyword research, and competitor analysis
• Create and test campaign structures for prospecting, remarketing, and scaling
• Coordinate with the creative/content team for ad copy, visuals, and landing pages
• Set up and manage Pixel, Conversion API, Google Tag Manager, and conversion tracking
• Prepare clear weekly and monthly performance reports with insights and action plans
• Identify growth opportunities and recommend strategies to improve campaign performance

Requirements:

• Proven experience managing Google Ads and Meta Ads campaigns
• Strong understanding of campaign structure, targeting, bidding, and optimisation
• Experience with conversion tracking, analytics, and reporting
• Good knowledge of Google Analytics, Tag Manager, and Meta Events Manager
• Ability to analyse data and make performance-based decisions
• Strong communication and reporting skills
• Focused, organised, and able to manage budgets effectively

Pay: From Rs70,000.00 per month

Application Question(s):

• ON SITE JOB ONLY

Work Location: In person