Performance Marketing Specialist ll Noida

We are looking for a skilled and data-driven Facebook / Meta Ads Specialist to join our team. The ideal candidate will have hands-on experience in managing and optimizing Facebook/Meta advertising campaigns that drive results. You will be responsible for developing strategies, executing campaigns, and delivering measurable ROI.

Key Responsibilities

• Plan, create, and manage Facebook/Meta ad campaigns across different verticals.

• Conduct audience research and build effective targeting strategies.

• Optimize campaigns for performance, budget utilization, and ROI.

• Monitor and analyze campaign performance metrics, preparing regular reports.

• Test creatives, copy, and audiences to identify high-performing strategies.

• Collaborate with content, design, and marketing teams for campaign alignment.

• Stay updated with Meta Ads platform changes, policies, and new features.

Required Skills & Qualifications

• 2–5 years of proven experience managing Facebook/Meta ad campaigns.

• Strong understanding of campaign setup, optimization, and reporting.

• Hands-on experience with Ads Manager, Power Editor, and related tools.

• Knowledge of tracking pixels, custom audiences, and retargeting strategies.

• Analytical mindset with strong problem-solving skills.

• Excellent communication and collaboration abilities.

Good to Have

• Experience with other paid platforms (Google Ads, LinkedIn Ads, etc.).

• Familiarity with eCommerce, lead generation, or performance marketing campaigns.

• Certification in Meta Ads (preferred but not mandatory).

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