Performance Marketing Specialist (Remote)

JOB TITLE: Performance Marketing Specialist (Remote)

INDUSTRY: EdTech / D2C (Early Learning)

CTC: Up to ₹5-6 LPA

LOCATION: 100% Remote

ARE YOU A "HUNTER?

We don't care about "Brand Awareness," "Reach," or "Likes."

We care about one thing: *Qualified Leads at Target CPL.*

Learn2Read is India’s fastest-growing Live Phonics & Reading platform. We are scaling from 2,000 leads to 7,000 leads/month, and we need a Performance Marketer who eats, sleeps, and breathes Meta Ads Manager.

This is not a role for "Post Boosters." This is a role for a data-obsessed growth hacker who wants to work directly with the Founders and build a massive revenue engine.

YOUR MISSION

To profitably spend a monthly budget of ₹1L - ₹5L+ across Meta & Google, delivering high-intent leads for our Sales Team. You are the engine of our growth.

WHAT YOU WILL ACTUALLY DO (No Fluff):

•⁠ ⁠Meta Domination: Structure, launch, and scale CBO campaigns. You know exactly when to use Broad, Lookalikes, and Interest stacks. You don't guess; you test.

•⁠ ⁠Creative Strategy: You won't just run ads; you will tell our Video Editor exactly what to make. "The hook on Video B is failing, let's try the 'A for Apple' angle."

•⁠ ⁠Google & YouTube: Capture high-intent parents searching for "Phonics classes" and run video ads on parenting channels.

•⁠ ⁠CRO (Landing Page Optimization):* You understand that the ad is only half the battle. You will A/B test landing pages to improve conversion rates.

•⁠ ⁠Data Analysis: You live in Excel/Sheets. You track CTR, CPM, CPL, and CAC daily. If a campaign hits ₹150 CPL, you scale it. If it hits ₹250, you kill it.

WHO ARE WE LOOKING FOR?

•⁠ ⁠Experience: Minimum *3 Years* of hands-on Performance Marketing experience.

•⁠ ⁠EdTech DNA: Preferably worked in EdTech/D2C. You understand the "Indian Parent" psychology and the urgency of "Admissions/Exams."

•⁠ ⁠Meta Pro: You aren't scared of the iOS14 update. You know how to use CAPIs, Offline Events, and custom conversions.

•⁠ ⁠Budget Handler: You have personally managed ad spends of at least *₹3 Lakhs/month*.

•⁠ ⁠Tool Stack: Master of Facebook Ads Manager, Google Analytics (GA4), and Excel (Pivot Tables).

THE "KILLER" TRAITS (Non-Negotiables):

1. Speed: You launch campaigns in hours, not days.

2. Obsessive: You check your ad accounts on weekends because you hate wasting money.

3. Owner Mindset: You treat the budget like it’s your own money.

WHY JOIN US?

•⁠ ⁠Remote Freedom: Work from anywhere. We care about output, not hours.

•⁠ ⁠Direct Impact: You aren't a cog in a wheel. You are the pilot. Your work directly impacts our revenue graph.

•⁠ ⁠Growth: We are entering the UAE. You will learn International Marketing.

HOW TO APPLY (Read Carefully)

*Do not send a generic cover letter.*

Send your CV to mitali.mandal@learn2read.co with the subject line: *Performance Marketing Specialist - [Your Name]*

In the email, answer these 3 questions:

1. What was your average CPL in your last EdTech/D2C campaign?

2. What is the biggest mistake people make with Facebook CBO campaigns?

3. Share a screenshot (blur client name) of a campaign you scaled successfully.

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹600,000.00 per year

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Work Location: Remote