Performance Marketing Trainee

About the Role

We are looking for a data-driven and enthusiastic Performance Marketing Trainee to support our paid acquisition efforts across digital channels. This role is ideal for fresh graduates or early-career professionals eager to learn how paid media, analytics, and optimization drive business growth. You’ll work closely with the performance marketing team on live campaigns and measurable results.

Key Responsibilities

• Assist in managing and optimizing paid campaigns on Google Ads, Meta (Facebook & Instagram), and other platforms
• Support keyword research, audience targeting, and ad copy creation
• Monitor campaign performance (CTR, CPC, CPA, ROAS) and prepare basic reports
• Help with A/B testing of ad creatives, copies, and landing pages
• Track conversions and assist in setting up pixels and events (with guidance)
• Analyze data to identify trends, insights, and optimization opportunities
• Coordinate with design and content teams for ad creatives
• Stay updated with performance marketing trends, tools, and platform updates

Requirements

• Bachelor’s degree (or pursuing) in Marketing, Business, Analytics, or a related field
• Basic understanding of performance marketing / paid advertising concepts
• Comfort with numbers and data analysis
• Familiarity with Excel / Google Sheets
• Strong attention to detail and analytical thinking
• Willingness to learn fast and work in a performance-driven environment

Nice to Have (Not Mandatory)

• Google Ads / Meta Ads certification
• Internship or coursework in digital or performance marketing
• Basic knowledge of Google Analytics, Tag Manager, or Looker Studio
• Experience running small ad campaigns (personal, college, or freelance projects)

What You’ll Gain

• Hands-on experience with real ad budgets and live campaigns
• Training in paid media strategy, optimization, and analytics
• Exposure to growth metrics and funnel optimization
• Mentorship from experienced performance marketers
• Opportunity for full-time role based on performance

Job Types: Full-time, Permanent, Fresher

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits:

• Paid time off

Work Location: In person