Physician Liaison

CornerStone, an affiliate of SENTA Partners, provides specialized ENT care for Charlotte, Monroe and Indian Land communities and offers thorough, technologically advanced diagnosis and treatment for the full range of ENT conditions. We are committed to delivering exceptional care for both adults and children, while fostering a collaborative and supportive environment for our teams. Our focus on clinical excellence, patient experience, and operational efficiency allows us to maintain a strong reputation in the community and empower our staff to thrive.

SENTA Partners is a leading Management Services Organization (MSO) specializing in providing comprehensive support to ENT and Allergy private practices. Our mission is to help people Breathe better, Hear better, Live better. At SENTA, we focus on the operational efficiencies and financial performance of our partner practices, allowing physicians to focus on delivering exceptional patient care. We are committed to fostering a collaborative and supportive work environment where our employees can thrive and grow.

Position Overview

The Physician Liaison is responsible for the recruitment and provision of the new patients to the assigned offices by creating and nurturing relationships with a variety of external referral sources, such as other physician groups, hospitals, physicians, nurses, office managers, and referral coordinators. The Physician Liaison is responsible for building and growing referral relationships through coordinating sales activities, using a consultative sales approach, virtual outreach and other marketing and sales techniques.

Key Responsibilities

• Develops and grows strong relationships with direct referral sources through scheduled account visits to recruit new patient referrals.
• Conduct face to face sales calls and presentations to referral sources, introducing ENT and Allergy services and new service lines.
• Obtains, interprets, and analyzes physician referral data to 1) optimize sales effectiveness, efficiency, and 2) to prioritize sales and logistics (routing) plans to reach weekly and monthly sales objectives.
• Leveraging the CRM, develops & maintains an effective field activity tracking system to document calls, call notes and other activities.
• Promotes and participates in community awareness through events and outreach.
• Defines and contentiously refines competitive landscape and value proposition (pitch) of the assigned practices.
• Resolves physician customer service calls, taking initiative to make decisions within authorized scope of responsibility, or directing decision making to the proper authority.
• Provides timely follow up on specific questions, areas of interest, and/or concerns expressed by referral sources.
• Facilitate introduction of new referring physician & relevant support staff to assigned practices. Ensures all new referral sources receive appropriate and timely educational information (i.e., bio on MDs, patient outcomes data, set up meeting with physician team, etc.)
• Works with organization’s leadership on referral source retention & growth strategies.
• Prepares monthly and quarterly reports and reviews findings with the physicians & leadership.
• Aids in identifying referral growth strategy, setting referral growth goals, calculating referral forecasts, and creating plans toward increased market penetration.
• Actively demonstrates commitment to providing excellent customer service.
• Actively participates in educational activities/self-development to enhance professional growth.
• Maintains professional appearance and conduct as established by the organization.
• Encourages and maintains confidentiality in all interaction with physicians/providers.
• Other duties as assigned.

Qualifications

• Bachelor’s Degree OR Associates degree with minimum of 2 years of sales/healthcare experience required.
• Healthcare sales and/or marketing experience required, pulmonology, urgent care, primary care, pediatrics and endocrinology experience a plus.
• Experience with SalesForce Contact Management System a plus.
• Possess excellent face-to-face communication skills.
• Disciplined to work independently, closing new leads and following up on existing leads.
• High-level of energy, drive, and public relations confidence.
• Ability to multi-task in a fast-paced environment while recognizing and determining priorities.
• Excellent organizational and time management skills.
• Ability to communicate effectively, both orally and in writing.
• Must have strong working knowledge of computer and Microsoft Office programs.
• Must follow professional dress code.

Qualifications

• Bachelor’s Degree OR Associates degree with minimum of 2 years of sales/healthcare experience (required)
• Healthcare sales and/or marketing experience required, pulmonology, urgent care, primary care, pediatrics and endocrinology experience a plus.
• Experience with SalesForce Contact Management System a plus
• Possess excellent face-to-face communication skills.
• Disciplined to work independently, closing new leads and following up on existing leads.
• High-level of energy, drive, and public relations confidence.
• Ability to multi-task in a fast pace environment while recognizing and determining priorities.
• Excellent organizational and time management skills.
• Ability to communicate effectively, both orally and in writing
• Must have strong working knowledge of computer and Microsoft Office programs.
• Must follow professional dress code.

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• Certain US jurisdictions require SENTA Partners to provide new employees with a reasonable estimate of the salary for this role at the location in which the job may be performed. The posted salary range reflects our best estimate at the time of posting, though it's important to remember that actual salaries may vary. Factors that determine the final salary offer include office location, experience, skills, and current organizational needs.
• SENTA Partners is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any other protected status.