Political Social Media Manager

We are looking for an experienced Political Social Media Manager to lead digital campaigning for a Vidhan Sabha constituency in Punjab, with the objective of building strong name recall, positive perception, and voter engagement for a political candidate ahead of the 2027 Punjab Assembly Elections.

This role is hands-on, fast-paced, and impact-driven—ideal for someone who understands local politics, Punjabi culture, and performance marketing on Meta platforms.

Key ResponsibilitiesPaid Media (Core Responsibility):

• Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns at the constituency level
• Manage the complete ad pipeline: audience targeting, budgeting, creatives, A/B testing, scaling
• Run PPC-driven campaigns focused on:
• Candidate awareness
• Local issue amplification
• Festival & event visibility
• Monitor performance metrics (CPM, CTR, reach, engagement, frequency)
• Optimize campaigns based on booth-level, village-level, and demographic insights
• Coordinate with ground teams to align digital campaigns with on-ground activities

Organic Social Media Management

• Manage and grow organic social media channels (Instagram, Facebook)
• Post daily updates of the candidate’s constituency activities (visits, meetings, rallies, public interactions)
• Create and publish:
• Daily photo posts
• Reels and short-form videos
• Festival creatives and political moments
• Maintain a consistent posting schedule and brand tone
• Ensure messaging aligns with party ideology and constituency sentiment

Content & Creative:

• Conceptualize and create political creatives for:
• Punjabi festivals
• National & state events
• Candidate milestones
• Edit reels/videos optimized for reach and virality
• Write captions, slogans, and copy in Punjabi
• Work closely with photographers/videographers (if available) or shoot basic content independently

Strategy & Coordination:

• Understand constituency-level issues and voter sentiment
• Provide weekly performance reports and insights
• Suggest new formats, narratives, and content angles based on trends
• Ensure compliance with Meta political ad policies

Mandatory Requirements:

• Minimum 2 years of experience running Meta Ads & PPC campaigns
• Proven experience managing political or public figure social media accounts (preferred)
• Fluency in Punjabi – reading, writing, and speaking (mandatory)
• Strong understanding of Punjab’s political and cultural landscape
• Experience creating reels, posts, and political creatives
• Comfortable working on-ground and in fast-moving political environments
• Experience with election or political campaigns
• Basic video editing skills (CapCut, Premiere Pro, etc.)
• Knowledge of Meta political ad authorization and compliance
• Ability to work irregular hours during events and rallies
• Strong sense of local narratives, caste/community dynamics, and voter psychology
• Someone local, committed, and politically aware
• A self-starter who can operate independently
• Data-driven but culturally intuitive
• Long-term mindset for a 2027 win, not short-term vanity metrics

Job Type: Full-time

Pay: ₹15,000.00 - ₹23,000.00 per month

Work Location: Remote