Portfolio Marketing Manager – Cancer Registry

Location: Remote

The Portfolio Marketing Manager – Cancer Registry defines and drives positioning, value proposition, brand narrative, and lifecycle strategy for Elekta’s Cancer Registry portfolio. Partnering cross-functionally (Product, Sales, Service, Engineering, and Commercial Operations) and engaging directly with customers, this role translates platform capabilities into differentiated messaging and revenue-enabling initiatives that support growth, retention, adoption, migrations, and emerging data monetization opportunities.

Responsibilities

• Own portfolio-level positioning, segmentation, and messaging aligned to business objectives.

• Develop and maintain the Cancer Registry brand narrative and value propositions for clinical, IT, executive, and procurement audiences.
• Lead go-to-market planning for releases, enhancements, migrations, and new offerings (launch narratives, enablement, and commercialization plans).
• Drive retention and installed-base expansion through customer insights, win/loss learnings, and targeted campaigns/programs.
• Deliver sales enablement (ROI models, business cases, competitive positioning) and internal/external training content.
• Own Voice of the Customer and competitive/market intelligence and run a closed-loop feedback process with Product, Sales, and leadership.
• Support data-driven offerings (data monetization messaging, pricing/packaging inputs) and global localization needs.

Authorities

• Own positioning, messaging frameworks, brand narrative, and launch storytelling for the Cancer Registry business area within approved strategy.

• Own portfolio marketing KPIs and sales enablement standards supporting pipeline, win-rate, adoption, migrations, and expansion.

Qualifications

Required

• 5+ years in portfolio/product/strategic marketing and/or sales within healthcare IT, enterprise software, or data platforms.

• Experience with cancer registry software/oncology informatics and understanding of registry operations/regulatory environment.
• Strong grasp of healthcare buying processes and multi-stakeholder sales cycles.
• Ability to build differentiated value propositions, competitive positioning, ROI/business cases, and sales enablement/training content.
• Strong analytical and communication skills; effective cross-functional collaborator with proactive, outcomes-driven mindset.
• Bachelor’s degree in Business, Marketing, Health Informatics, or related field (or equivalent experience).

Preferred

• Experience supporting data monetization (analytics/data-driven offerings, pricing/packaging inputs, enablement).
• Experience adapting messaging and enablement for global/regional markets.

EEO Statement

• We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other protected characteristic.
• Here at Elekta, you will make a difference. We are a MedTech company that provides software and hardware to hospitals and clinics all over the world.
• We have a responsibility toward our partners and customers to deliver solutions in a secure and sustainable way. Both when it comes to financial and environmental matters, but also for our employees to feel that they bring value, wherever in the organization they may work.

National Salary Range: $135,000-$160,000