PPC Ads Manager

Job Summary
We are seeking a highly skilled PPC Manager to lead and optimise our pay-per-click advertising campaigns across various digital platforms. The ideal candidate will possess a strong understanding of digital marketing strategies, with expertise in Google Ads, social media management, and media buying. This role offers an exciting opportunity to drive targeted traffic, increase brand visibility, and maximise return on investment through innovative PPC campaign management. The successful applicant will be responsible for developing, implementing, and analysing advertising strategies to ensure maximum effectiveness and efficiency.

Duties

• Develop and manage comprehensive PPC campaigns across platforms such as Google Ads, Facebook Advertising, and DoubleClick.
• Conduct keyword research and optimise ad copy to improve campaign performance.
• Monitor campaign budgets and optimise bids to achieve desired results within allocated spend.
• Analyse campaign data using Google Analytics and Google Tag Manager to assess performance metrics and identify areas for improvement.
• Implement tracking pixels and conversion tracking to measure campaign success accurately.
• Manage social media advertising efforts, including content scheduling and audience targeting.
• Collaborate with marketing teams to align PPC strategies with overall marketing objectives.
• Stay up-to-date with industry trends, platform updates, and best practices in media buying and digital advertising.
• Prepare detailed reports on campaign performance, providing insights and recommendations for future initiatives.

Qualifications

• Proven experience managing PPC campaigns using Google Ads, Facebook Advertising, and Google AdWords.
• Strong knowledge of media buying strategies across multiple platforms including Google Analytics, Google Tag Manager, and DoubleClick.
• Familiarity with SEO principles to complement paid advertising efforts.
• Experience in social media management and content optimisation for paid campaigns.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Excellent organisational skills with the ability to manage multiple campaigns simultaneously under tight deadlines.
• Relevant certifications such as Google Ads Certification or Google Analytics Certification are highly desirable.
• A background in digital marketing or related field is preferred. This role offers an engaging environment for a motivated PPC professional eager to make a significant impact through innovative digital advertising strategies.

Job Type: Full-time

Pay: $49,918.66 - $60,117.10 per year

Application Question(s):

• Please confirm whether you are a senior-level PPC Manager with at least three years of extensive experience in the Amazon space. If yes, kindly write “Yes” below.
• Can you list the other e-commerce platforms you’ve had experience working with?
• How many years of experience do you have in team management?
• Do you have experience with DSP (Demand-Side Platform) or CTV (Connected TV)?
• On a scale of 1 to 5, with 5 being the highest, how would you rate yourself in both spoken and written English?
• If selected for the role, how soon would you be able to join the team?
• What is your expected salary?

Work Location: Remote