PPC Ads Specialist

BG is hiring a PPC Ads Specialist to plan, execute, and optimize high-performing PPC campaigns across platforms like Google Ads and Bing. You’ll analyze key metrics, conduct keyword research, and create strategies that drive strong SEM performance and ROI. The role requires a mix of strategic thinking and hands-on campaign management, along with collaboration across Content, SEO, and Analytics teams. You will support overall paid-search strategy, mentor peers, and stay updated on PPC trends to continually improve results.

About BG
We work with global brands, startups, and nonprofits in web/app development and digital marketing. We value creativity, simplicity, efficiency, and a strong work/life balance.

Responsibilities

• Plan, manage, and optimize PPC campaigns.
• Perform keyword research and ongoing performance analysis.
• Prepare performance reports and recommend improvements.
• Collaborate with internal teams to align PPC with broader marketing goals.
• Optimize ad copy and landing pages to boost conversions.
• Track KPIs, manage multiple projects, and stay updated on PPC trends.

Who We Need

• Strong understanding of PPC platforms, funnels, and campaign strategy.
• Ability to multitask in a fast-paced, evolving environment.
• Creative, analytical, and open to new ideas and feedback.

Requirements

• High school diploma or relevant degree (Marketing preferred).
• Passion for results, problem-solving, and continuous learning.

Job Type: Full-time

Pay: Rs150,000.00 - Rs300,000.00 per month

Work Location: In person