PPC Executive

Job Title: PPC Executive
Location: Ahmedabad, Gujarat (Onsite)
Industry: Digital Marketing / IT Services
Experience: 3–4 Years
Employment Type: Full-time
Shift: UK Shift (1:30 PM – 10:30 PM)
CTC: ₹4.8 – ₹6.6 LPA (Fixed | Non-negotiable)
Joining: Immediate Joiners Preferred

Job Description
We are looking for an experienced PPC Executive to manage and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram) Ads, and other paid media channels. The ideal candidate should have strong hands-on experience in campaign execution, performance optimization, analytics, and ROI-driven strategy.

Key Responsibilities

• Plan, execute, and optimize Google Ads and Meta Ads campaigns
• Perform keyword research, competitor analysis, and audience targeting
• Track and optimize performance metrics such as CTR, CPC, CPA, and ROAS
• Set up and manage GA4, Google Analytics, and Google Tag Manager
• Implement conversion tracking and campaign-level reporting
• Conduct A/B testing for creatives, bidding strategies, and landing pages
• Prepare performance reports using Excel / Google Sheets
• Collaborate with internal teams to improve lead quality and ROI

Must-Have Skills

• Google Ads
• Meta Ads (Facebook & Instagram Ads Manager)
• GA4 & Conversion Tracking
• Google Analytics & Google Tag Manager
• Campaign optimization & performance analysis
• Excel / Google Sheets
• Strong analytical and detail-oriented approach

Good-to-Have Skills

• Remarketing & audience segmentation
• Lead generation campaigns
• Display / programmatic advertising exposure

Education & Certifications

• Bachelor’s degree in Marketing, Business, or related field
• Google Ads Certification (preferred)
• Meta Blueprint Certification (preferred)

Red Flags

• Frequent job changes
• Less than 3 years of hands-on PPC experience

Job Types: Full-time, Permanent

Pay: ₹480,000.00 - ₹660,000.00 per year

Application Question(s):

• Have you personally set up GA4 conversion tracking and Google Tag Manager from scratch?
• What monthly ad budget have you managed so far?
• Are you comfortable working full-time onsite from Ahmedabad in UK shift (1:30 PM – 10:30 PM)?
• What is your notice period and expected CTC?

Experience:

• Google Ads and Meta Ads: 3 years (Required)

Work Location: In person