Sr. SEO MANAGER

The role of an Sr. SEO Manager is critical for overseeing the search engine optimization efforts of an organization. Their duties and responsibilities typically include the following:

Client Commitment:

• Ensure consistent and transparent communication with clients to build trust and long-term relationships.
• Address client queries, concerns, and requests promptly and professionally.
• Deliver results aligned with the client’s objectives to ensure their satisfaction and retainment.

Monthly Reporting and Meetings:

• Prepare comprehensive monthly reports outlining the progress, performance, and campaigns.
• Conduct monthly meetings with clients to review campaign outcomes, challenges, and next steps.
• Develop and present an executive monthly plan to keep campaigns on track and meet client expectations.

Strategy Development:

• Formulate innovative SEO and PPC strategies tailored to the client’s goals and market trends.
• Ensure strategies are actionable, measurable, and aligned with the latest industry best practices.
• Continuously adapt strategies based on campaign performance and emerging trends.
• Directly handle critical SEO and Google Ads projects that require leadership involvement, ensuring quality, timeliness, and accuracy.

Team Management and Mentoring:

• Conduct daily team meetings to discuss progress, challenges, and objectives for the day.
• Perform end-of-day productivity checks to evaluate outputs and provide feedback.
• Offer training and mentoring to team members with lower productivity to enhance their skills.

Research and Innovation:

• Stay updated on the latest trends, tools, and techniques in SEO and PPC.
• Conduct research to discover new ideas and implement innovative strategies that can enhance campaign performance.
• Encourage the team to brainstorm and experiment with creative solutions to optimize results.

Competitor Analysis:

• Conduct regular competitor research to understand their strategies and stay ahead in the market.
• Use competitor insights to identify gaps in the client’s campaigns and capitalize on missed opportunities.

Cross-Department Collaboration:

• Collaborate with content teams to ensure high- quality, SEO-optimized content is produced.
• Work closely with web developers to implement technical SEO improvements, such as site speed optimization, mobile-friendliness, etc.
• Coordinate with marketing and sales teams to align SEO strategies with overall business goals.
• Ensure proper coordination with all other departments to maintain seamless workflow and efficient project execution.

Risk Management & Problem-Solving:

• Recognize potential SEO risks such as algorithm penalties, or over-optimization and take steps to mitigate them.
• Address any sudden declines in traffic, penalties, or SEO-related crises swiftly and effectively.

Continuous Improvement:

• Regularly assess and refine the SEO processes to increase team efficiency and overall effectiveness.
• Propose new SEO tactics and technologies that can help improve results or streamline processes (e.g., AI tools, automation).
• Maintain transparency and efficiency in reporting to management and clients

Pre-Sales Support:

• Keyword Research & Market Insights: Providing keyword trends and market demand data for prospects' industries to strengthen sales pitches.
• Competitor Analysis: Sharing SEO competitor insights to show where the client stands and how Adox Global can outperform competitors.
• SEO Audit Reports: Preparing quick, high-level audits of prospect websites to showcase issues and opportunities during sales presentations.
• Proposal Input: Supporting in preparing SEO strategy outlines or cost estimations for proposals.
• Case Studies & Results: Providing before-after case studies and ranking improvement examples to build trust and credibility.

Sales Pitch & Presentation Support:

• Technical Expertise: Joining key client meetings (especially for high-value prospects) to explain SEO strategy, metrics, and deliverables clearly.
• Explaining ROI of SEO: Translating technical SEO results into business terms — traffic, leads, conversions, and revenue growth — to strengthen the sales pitch.
• Customized SEO Solutions: Suggesting tailor-made SEO plans based on client goals (local SEO, eCommerce SEO, brand visibility, etc.).

Post-Sales Handover Support:

• Smooth Transition: Helping Sales brief the project and expectations to the SEO operations team once the deal is closed.
• Timeline & Goal Setting: Defining realistic deliverables and timelines aligned with what was promised to the client.
• Technical Clarifications: Clarifying any technical commitments made during the sales process to ensure seamless execution.

Internal Collaboration:

• Training Sales Team: Conducting short training or knowledge-sharing sessions to keep the team updated on SEO trends, terminologies, and USPs.
• Collaterals & Templates: Providing reusable pitch decks, audit templates, and SEO proposal content for efficient sales support.
• Feedback Loop: Reviewing lead feedback from Sales to continuously improve SEO offerings and packages.

Performance Reporting & Support for Upselling:

• Reports for Renewals: Supplying SEO performance reports that help the sales team during renewal or upselling discussions.
• Cross-selling Opportunities: Identifying when existing clients can benefit from additional services such as content marketing, backlink building, or paid ads.

• Job Type: Full-time
• 4+ Years of agency experience