PPC & Performance Marketing Expert (Meta, Google & Paid Campaigns)

Purpose:
Drive consistent, high-quality patient enquiries through advanced paid media campaigns on Meta, Google, and other digital platforms. This person will own performance marketing end-to-end — strategy, setup, optimisation, tracking, and ROI delivery.

Core Responsibilities:

• Create, manage, and optimise PPC campaigns across Meta Ads, Google Ads, and other channels.
• Conduct advanced audience targeting and A/B testing for maximum CTR and conversions.
• Integrate ad campaigns with Zoho CRM for accurate lead tracking and attribution.
• Manage budgets and bid strategies to achieve target CPL and ROAS.
• Report weekly with clear insights and recommendations.

Core Skills:

• Expert-level knowledge of Google Ads, Meta Business Suite, and retargeting platforms.
• Strong data interpretation and budget optimisation skills.
• Experience in healthcare or lead-generation industries (UK preferred).
• Advanced understanding of conversion tracking, UTMs, and analytics dashboards.

Success KPIs:

• Cost per lead (CPL) within target.
• Click-through rate (CTR) improvement month-on-month.
• Lead-to-patient conversion uplift.
• ROAS growth across campaigns.
• Accurate attribution through CRM integration.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹60,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person