PPC Specialist

• Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads, LinkedIn, and other paid platforms.
• Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.
• Analyze and interpret data, trends, and insights to maximize ROI and lower CPA.
• Manage and monitor budgets, bids, and daily spends across campaigns.
• Create detailed performance reports with actionable insights for clients and management.
• Stay updated with the latest PPC trends, tools, and algorithm updates.
• Collaborate with the creative and SEO teams to ensure consistent brand messaging.

Required Skills

• Strong knowledge of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Experience with Google Analytics, Tag Manager, and Conversion Tracking.
• Proficiency in keyword planning tools (Google Keyword Planner, SEMrush, Ahrefs, etc.).
• Strong analytical and Excel/reporting skills.
• Ability to manage multiple campaigns independently.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Google Ads Certification (Search, Display, Video, Shopping)
• Experience with E-commerce or Lead Generation campaigns
• Knowledge of remarketing and funnel optimization strategies

Job Type: Full-time

Pay: ₹10,000.00 - ₹25,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid sick time
• Work from home

Work Location: Remote