PPC Specialist

Way WeDesign is a results-driven digital marketing agency dedicated to helping brands grow through data-backed strategies and innovative campaigns. We are looking for a performance-driven Ads Manager / PPC Specialist to plan, execute, and optimize paid advertising campaigns across Google and social media platforms. The ideal candidate should be analytical, creative, and conversion-focused, with a strong understanding of audience targeting, budget optimization, and ROI-driven growth

Key Responsibilities:

• Plan, create, and manage paid ad campaigns on Google Ads, Meta (Facebook & Instagram), and other PPC platforms
• Conduct keyword research, audience targeting, and competitor analysis
• Optimize campaigns for conversions, leads, and ROI
• Monitor daily ad performance and budgets
• A/B test ad creatives, copies, landing pages, and audiences
• Track and analyze campaign performance using analytics tools
• Generate weekly and monthly performance reports
• Coordinate with design, content, and web teams for high-converting creatives
• Stay updated with platform policies, trends, and algorithm changes

Requirements:

• Proven experience managing Google Ads and Meta Ads
• Strong understanding of PPC metrics (CPC, CTR, CPA, ROAS, Quality Score)
• Experience with conversion tracking, pixels, and event setup
• Knowledge of Google Analytics, Google Tag Manager, and ad dashboards
• Ability to manage multiple campaigns and budgets simultaneously
• Strong analytical and problem-solving skills

Preferred Skills (Good to Have)

• Experience with LinkedIn Ads, YouTube Ads, or other paid platforms
• Experience in lead-generation campaigns (real estate, service industry, healthcare, education, etc.)
• Basic understanding of landing page optimization and CRO
• Google Ads or Meta certifications

Job Type: Full-time

Pay: ₹30,000.00 - ₹38,000.00 per month

Experience:

• Google Ads: 2 years (Preferred)
• SEO: 2 years (Preferred)
• total work: 4 years (Required)

Work Location: In person