PPC Specialist ( Amazon )

Job Summary

We are seeking a results-driven Amazon PPC Specialist to manage, optimize, and scale Amazon dvertising campaigns across multiple product categories. The ideal candidate has deep expertise in Amazon Sponsored Ads, strong analytical skills, and a proven ability to drive profitable growth while maintaining target ACOS and TACOS.

You will be responsible for end-to-end Amazon PPC strategy—from keyword research and campaign setup to performance optimization and reporting—working closely with account managers, brand owners, or eCommerce teams.

Key Responsibilities

Amazon PPC Strategy & Campaign Management

• Plan, build, and manage Amazon advertising campaigns, including:

o Sponsored Products

o Sponsored Brands

o Sponsored Display

o Amazon DSP

• Develop full-funnel PPC strategies for product launches, ranking, scaling, and profitability
• Structure campaigns based on best practices (auto, manual, keyword match types, ASIN

targeting)

• Manage daily budgets, bids, and placement adjustments

Keyword & ASIN Research

• Conduct in-depth keyword research using Amazon tools and third-party software
• Identify high-converting keywords, long-tail opportunities, and negative keywords
• Perform ASIN targeting and competitor analysis to capture market share
• Continuously refine keyword lists based on search term reports

Optimization & Performance Management

• Monitor campaign performance daily and optimize bids to meet ACOS, TACOS, and ROAS

targets

• Improve CTR, CVR, and sales velocity through data-driven decisions
• Scale winning campaigns while controlling wasted spend
• Pause or restructure underperforming keywords, ads, and placementProfitability & Financial Ownership
• • Own net profitability, not just ACOS, ensuring advertising spend supports sustainable growth
• • Track, analyze, and optimize:
• o TACOS vs. organic sales lift
• o Contribution margin at the SKU and account level
• o Break-even ACOS per SKU based on product cost structure
• • Align PPC strategy with COGS, Amazon fees, pricing, promotions, and inventory planning
• • Adjust bids and budgets to prevent over-advertising, margin erosion, and stock-out-driven
• spend loss
• Reporting & Data Analysis
• • Track and analyze key metrics including:
• o ACOS, TACOS, ROAS
• o CTR, CPC, CVR
• o Sales, impressions, and ad-attributed revenue
• • Prepare weekly and monthly performance reports with clear insights and recommendations
• • Use data to forecast spend, sales, and growth opportunities
• Product Launch & Ranking Support
• • Create launch-focused PPC strategies to maximize visibility and early sales
• • Support keyword ranking improvements through aggressive but controlled ad strategies
• • Coordinate PPC efforts with promotions, coupons, and deal campaigns
• Collaboration & Communication
• • Work closely with:
• o Amazon SEO / listing optimization teams
• o Brand managers or account managers
• o Creative teams (for Sponsored Brand ads)
• • Provide clear explanations of PPC performance and strategy to non-technical stakeholders

Required Skills & Qualifications

Technical & Platform Skills

• 3+ years of hands-on experience managing Amazon PPC campaigns

• Strong knowledge of Amazon Seller Central and/or Vendor Central

• Expertise in Sponsored Products, Sponsored Brands, and Sponsored Display

• Advanced understanding of Amazon bidding strategies and placement modifiers

Analytical Skills

• Strong analytical mindset with ability to interpret large data sets

• Proficiency in Excel or Google Sheets (pivot tables, formulas)

• Experience using PPC tools such as:

o Helium 10

Strategic & Business Skills

• Proven ability to balance growth and profitability

• Experience managing ad budgets ranging from small to high spend levels

• Strong understanding of eCommerce metrics and consumer behavior on Amazon

• Ability to prioritize tasks in a fast-paced environment

Communication & Work Ethic

• Excellent written and verbal communication skills

• Ability to explain complex PPC data in simple terms

• Highly organized, detail-oriented, and self-motivated

• Comfortable working independently or within a team

Preferred Qualifications

• Experience managing PPC for multiple brands or large catalogs

• Experience with international Amazon marketplaces (UK, EU, CA, AU, etc.)

• Knowledge of Amazon SEO and listing optimization

• Experience with product launches and brand scaling on Amazon

• Amazon Advertising certification

Contact 9910965244

Job Type: Full-time

Pay: AED4,000.00 - AED6,000.00 per month

Application Question(s):

• Helium 10
• Amazon PPC & Certificates
• immediate Joiner

Experience:

• Amazon PPC Strategy & Campaign Management: 3 years (Preferred)
• Keyword & ASIN Research: 3 years (Preferred)
• Optimization & Performance Management: 3 years (Preferred)
• Profitability & Financial Ownership: 3 years (Preferred)
• Reporting & Data Analysis: 3 years (Preferred)
• Product Launch & Ranking Support: 3 years (Preferred)
• ACOS & TACOS: 3 years (Preferred)

Work Location: In person