PPC Specialist – eBook Industry

PPC Specialist – eBook Industry

Location: Karachi (Onsite)
Job Type: Full-time

Job Description:
A growing organization is seeking a PPC Specialist with experience in the eBook/digital publishing industry. The ideal candidate will be responsible for managing and optimizing paid advertising campaigns to generate quality leads and maximize ROI.

Key Responsibilities:

• Plan, execute, and manage PPC campaigns across platforms (Google Ads, Facebook Ads, etc.)
• Perform keyword research and competitor analysis
• Monitor and optimize campaigns based on performance metrics
• Improve ad creatives, landing pages, and conversion strategies
• Track and report KPIs such as CTR, CPC, CPA, and ROI
• Stay updated with the latest PPC trends and best practices

Requirements:

• Minimum 12 months to 2 years of relevant PPC experience
• Experience in eBooks or digital products is preferred
• Strong knowledge of Google Ads and social media advertising
• Analytical skills with attention to detail
• Ability to work in a fast-paced environment

Preferred Skills:

• Familiarity with Google Analytics and tracking tools
• Understanding of sales funnels and lead generation
• Basic knowledge of A/B testing

What We Offer:

• Market-competitive salary
• Growth and learning opportunities
• Supportive work environment

How to Apply:
Interested candidates can apply directly via Indeed with their updated resume.

Work Location: In person