PPC Specialist - Remote

About Us

Relentless Digital is a fast-growing digital marketing agency built for HVAC, plumbing, and electrical contractors. We don’t do cookie-cutter. Our results speak for themselves, and our core values drive every decision we make. We specialize in Google Business Profile management, SEO, paid media, and marketing automation—serving blue-collar businesses with white-glove service.

Accolades:

• 2025 Inc Best Workplaces
• #217 on the 2024 Inc. 5000 list
• 98% Client Retention Rate

Our Core Values:

• Be relentless.
• Lead with integrity.
• Make it happen.
• Make an impact.
• Bold yet humble.

About the Role

We are seeking a highly analytical and results-driven PPC Specialist to help manage our clients Google Ads campaigns, focusing exclusively on high-quality lead generation. The ideal candidate has a proven track record of maximizing ROI by optimizing bidding strategies, conducting in-depth keyword research, writing compelling ad copy, and meticulously segmenting audiences to drive qualified leads for our home services clients.

Key Responsibilities

• Campaign Management: Manage all facets of Google Ads campaigns, including daily budget oversight, bid management, negative keyword lists, and campaign settings.
• Optimization & Testing:
• Implement A/B testing protocols for ad copy, headlines, descriptions, and extensions to continuously improve Click-Through Rates (CTR) and Quality Score.
• Perform ongoing testing of landing pages (in collaboration with the web team) to optimize conversion rates.
• Utilize conversion data and CRM data to understand the full-funnel performance of leads and optimize campaigns for high quality leads.
• Conduct quarterly strategic calls with account managers and clients to review performance, discuss market trends, and collaboratively plan the next quarter's PPC strategy and budget allocation.
• Reporting: Distribute weekly and monthly performance reports, presenting key insights, strategic recommendations, and clear next steps to our account management team.
• Collaboration: Work closely with the account managers, sales, and web development teams to ensure alignment on messaging, landing page experience, and lead qualification processes.

Required Qualifications

• 2+ years of direct, hands-on experience managing Google Ads campaigns focused on Lead Generation.
• Minimum 2 years of experience working specifically at a digital marketing or PPC agency.
• Proven experience managing campaigns for non-e-commerce businesses, with a strong emphasis on driving form submissions, calls, or appointments (Lead Generation, not solely e-commerce).
• Expert-level proficiency in Google Ads interface and Google Ads Editor.
• Demonstrated experience with advanced bidding strategies and Conversion Tracking implementation.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.

Preferred Qualifications

• Experience managing PPC campaigns for Home Service businesses (e.g., HVAC, plumbing, roofing, cleaning, etc.) or similar local service-based industries.
• Google Ads Certification (Search, Display, Measurement).
• Experience with other PPC platforms (e.g., Microsoft Ads).
• Familiarity with CRM systems (e.g., Salesforce, HubSpot, GHL).

What We Offer

• Competitive salary based on experience
• 10 PTO days in year 1, 15 PTO days in year 2
• Paid holidays and health/dental insurance
• Simple IRA with 3% company match
• Leadership opportunity in a high-growth, award-winning agency
• Autonomy, flexibility, and a no-BS work environment

Ready to Build Something Great?

Apply below if you're ready to make a real impact in the home service marketing space.

Requirements

• Work Hours: 40 to 40 hours work
• Required Education: High school or equivalent
• Required Experience: Experienced(2) years