PR, Influencer & Collaborations Specialist

PR, Influencer & Collaborations Specialist

Location: Lahore, Pakistan (On-site)
Employment Type: Full-time
Salary: PKR 80,000 – 140,000 / month (based on experience)
Market: USA
Reports To: Head of E-commerce / Brand Lead

About the Role

We are hiring a PR, Influencer & Collaborations Specialist to build and scale our creator and brand partnership ecosystem for our USA-focused leather motorcycle ecommerce brand.

This role sits at the intersection of brand and performance marketing. You will own influencer discovery, outreach, campaign execution, affiliate programs, and brand collaborations with a strong focus on measurable sales impact.

Key Responsibilities

• Identify, vet, and onboard US-based influencers and creators in motorcycle, biker lifestyle, leather, and men’s fashion niches

• Run end-to-end influencer campaigns including outreach, briefing, gifting, approvals, posting, and performance tracking

• Manage Shopify Collabs, including setting up affiliate programs, onboarding creators, and tracking commissions and payouts

• Negotiate collaboration terms including paid, gifted, and affiliate-based partnerships

• Build and maintain a structured CRM of influencers, creators, and brand partners

• Track and report campaign performance including reach, engagement, EMV, coupon usage, affiliate revenue, and attributed sales

• Handle PR outreach to motorcycle media, blogs, podcasts, and lifestyle publications

• Work closely with the creative team to develop campaign briefs, gifting strategies, and content guidelines

• Identify co-marketing and affiliate opportunities with complementary brands in the motorcycle and lifestyle space

• Stay updated with platform changes across TikTok, Instagram, YouTube, and Shopify Collabs

Requirements

• 2+ years of experience in influencer marketing, creator management, or brand partnerships (ecommerce experience preferred)

• Hands-on experience with Shopify Collabs or similar affiliate/creator tools

• Strong understanding of influencer campaign lifecycle from outreach to reporting

• Experience with influencer platforms such as Aspire, GRIN, Creator.co, or similar tools

• Excellent written English for outreach, negotiation, and campaign communication

• Strong analytical mindset with comfort in tracking KPIs and performance data

Nice to Have

• Existing network of US-based motorcycle, biker, or men’s lifestyle creators

• Experience with affiliate networks such as Impact, ShareASale, or Refersion

• PR or media outreach experience (blogs, podcasts, online publications)

• Familiarity with motorcycle, leather, or outdoor lifestyle communities

• Basic Shopify knowledge (discounts, product links, campaign setup)

Pay: Rs80,000.00 - Rs140,000.00 per month

Work Location: In person