PR & Media Marketing Executive

Key Responsibilities

• Public Relations

• Develop and maintain relationships with media professionals, influencers, and press contacts.

• Write and distribute press releases, media kits, and official statements.

• Secure positive media coverage across print, digital, and broadcast platforms.

• Support reputation management and handle crisis communications effectively.

Media & Marketing

• Plan and execute media campaigns (digital, print, radio, TV, influencer partnerships).

• Collaborate on creative content for social media, websites, newsletters, and marketing campaigns.

• Organize PR events, product launches, press briefings, and brand activations.

• Negotiate and coordinate placements with agencies and media partners.

Monitoring & Reporting

• Track and analyze PR and media coverage, measuring ROI and campaign outcomes.

• Monitor industry trends and competitor activities for new opportunities.

• Maintain up-to-date media databases, editorial calendars, and contact lists.