Pricing & Revenue Strategy Lead

Pricing & Revenue Strategy Lead

(Flowers & Gifting | E-commerce | Marketplace)

Role Summary

Florose is seeking a Pricing & Revenue Strategy Lead to design, own, and optimize our end-to-end pricing strategy across flowers, gifts, and accessories. This role will ensure Florose is competitively positioned, operationally sustainable, and profitably scalable, especially during and post-launch.

This is a high-impact role working closely with the CEO, Product, Operations, and Finance to balance brand positioning, customer acquisition, and unit economics.

Why This Role Is Critical Now

Florose operates in a high-trust, high-emotion category where pricing directly affects:

• Customer perception vs competitors
• Conversion and repeat purchase
• Operational feasibility during peak demand
• Long-term profitability

As we prepare for launch and early scale, we need expert ownership of pricing decisions rather than reactive or intuition-based adjustments.

Key Responsibilities

1. Pricing Strategy & Framework

• Define the overall pricing philosophy (premium, competitive, hybrid)
• Design pricing structures for:
• Flowers (ready vs custom)
• Gifts & accessories
• Bundles and occasions
• Set rules for same-day vs next-day pricing

2. Competitive & Market Analysis

• Analyze competitor pricing
• Identify price gaps, opportunities, and risks
• Recommend where Florose should:
• Match
• Undercut
• Premium-price

3. Unit Economics & Margin Ownership

• Own contribution margin per order Balance:
• COGS
• Assembly time
• Delivery costs
• Peak-time operational strain
• Ensure pricing supports on-time delivery and quality

4. Launch & Early-Stage Optimization

• Support launch pricing strategy
• Monitor early performance and recommend adjustments
• Define guardrails for promotions and discounts
• Avoid race-to-the-bottom pricing while enabling acquisition

5. Promotions & Experimentation

• Design promo strategies (launch, retention, peak events)
• Decide when promotions make sense — and when they don’t
• Partner with Product on pricing experiments (lightweight A/Bs)

6. Cross-Functional Collaboration Work closely with

• CEO on positioning and strategic decisions
• Product on conversion and UX implications
• Operations on feasibility and SLA impact
• Finance on margins and forecasting

What Success Looks Like (First 90 Days)

• Clear pricing framework approved by leadership
• Confident launch pricing aligned with brand and ops
• Reduced ad-hoc pricing decisions
• Shared understanding of:
• Why prices are set the way they are
• When to adjust vs hold firm
• Early data-driven recommendations post-launch

Ideal Background & Experience Required

• 7–10 years experience in pricing, revenue strategy, or commercial analytics
• Higher degree in accounting
• Experience in:
• E-commerce
• Marketplaces
• On-demand delivery
• Retail or consumer brands
• Strong understanding of:
• Unit economics
• Cost-to-serve
• Demand elasticity
• Ability to operate in early-stage / fast-moving environments

Nice to Have Experience in

• Flowers, gifting, or luxury retail
• MENA markets
• Experience launching pricing for a new product or market

Profile We’re Looking For This person is :

• Analytical but pragmatic
• Comfortable making decisions with imperfect data
• Able to balance brand, growth, and operations
• Trusted advisor to leadership, not just a data provider

Reporting & Collaboration

• Reports to: CEO
• Works closely with:
• Product Manager
• Operations Lead
• Finance

Why Join Florose

• Opportunity to shape pricing from day one
• High ownership and visibility
• Direct impact on customer trust and company success
• Work on a product where pricing truly matters

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