Principal - Product Marketing

Founded in 2016, Katalon is the category leader in AI-augmented software testing, empowering hybrid testers—those blending manual, automation, and AI skills—to deliver exceptional digital experiences. Katalon enables software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently.

Since its first launch, Katalon has experienced tremendous growth, serving more than 30,000 teams across 80+ countries, many of which are in the Fortune Global 500. Katalon has been named a G2 Leader in software testing for 11 consecutive quarters and a Great Place to Work for three consecutive years.

We’re looking for a Principal, Product Marketing to define and drive the go-to-market strategy for Katalon’s automated testing solutions. This senior role requires both technical fluency in Quality Assurance (QA) and adjacent domains (DevOps, software development, IT operations), along with the product marketing expertise to translate innovation into customer value.

You’ll shape core messaging, define user personas, craft content, and lead launch plans across our product portfolio. Your work will enable sales and partners, influence campaigns, and deliver market intelligence that informs our roadmap. Most importantly, you’ll be the bridge between our products and the QA leaders and professionals we serve.

You’ll collaborate with a global team of marketing, product, and sales professionals to drive GTM success in a fast-paced, high-growth market. Along the way, you’ll gain access to the latest AI tools, professional development opportunities, and training to strengthen the skills that will accelerate your career.

What You’ll Do

Go-to-Market & Launch Leadership

• Develop and execute launch strategies for new products and major releases
• Define target personas and segmentation, identifying the highest-value opportunities
• Build differentiated positioning that sets Katalon apart in the QA market
  

Messaging & Market Narratives

• Create messaging frameworks that resonate with technical users and business leaders alike
• Translate testing capabilities into clear outcomes: faster delivery, reduced risk, stronger quality
• Tell a unified story across the Katalon portfolio that highlights cross-product value
  

Market & Buyer Insights

• Conduct deep analysis of QA and testing trends, competitive landscape, and customer needs
• Apply insights to influence roadmap priorities and GTM strategy
• Build relationships with analysts and thought leaders in QA and software testing
  

Enable Sales & Partners

• Deliver enablement programs, including pitch decks, demos, battlecards, and competitive intelligence
• Partner with sales leadership to refine field messaging and address real-world objections
• Support channel partners with training and sales tools to expand Katalon’s reach
  

Content & Campaign Support

• Oversee creation of assets such as case studies, solution briefs, and customer stories
• Shape sales plays for core go-to-market and competitive campaigns
• Collaborate with demand generation on campaigns that drive acquisition and retention
• Contribute to thought leadership and industry-facing content that reinforces Katalon’s leadership
  

Leadership & Collaboration

Track and understand KPIs to measure product marketing effectiveness and pipeline impact

Act as the connective tissue across sales, product, demand generation, customer marketing, and partner marketing for the solutions you are covering

Requirements

• Experience: 12+ years of B2B product marketing, ideally in QA, DevOps, software development, or IT operations
• Framework: Hands-on application of the Pragmatic Marketing Framework
• Technical Acumen: Comfort with technical buyers and concepts in QA, test automation, CI/CD, and modern software development practices
• Go-to-Market Excellence: Proven success in launches, messaging, and positioning for technical products
• Sales Enablement Impact: Track record of building tools and training that improve sales outcomes
• Collaboration: Ability to align cross-functional stakeholders and influence without direct authority
Communication: Exceptional storytelling, written, and verbal communication skills

Benefits

At Katalon, we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment. But don’t just take our word for it. Take a better look below!

• Total Remuneration: Satisfying your financial goals through competitive compensation and periodic performance bonuses.
• Growth & Rewards: Thriving professionally through employee enablement, a culture of trust, and rewarding performance.
• Physical & Mental Health: Staying healthy through comprehensive health plans, and generous paid leaves.
• Diversity, Equity & Inclusion: Becoming part of a global team that celebrates differences and equal opportunity.

Katalon is proud to be an equal-opportunity employer. We care about our people and celebrate our differences. We want to work with talented, collaborative, and innovative people. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other characteristics protected by law.