Principal Product Marketing Manager

BENEFITS YOU’LL LOVE Join a team where your contributions are valued and your career can thrive. Enjoy the benefits of working with a leading company in product marketing, along with the opportunity to make a significant impact on high-profile projects. BECOME A KEY PLAYER AS A PRINCIPAL PRODUCT MARKETING MANAGER As a Principal Product Marketing Manager, you will play a crucial role in shaping our product marketing strategy at Adobe Inc. Your expertise will drive our mission to enhance our product positioning and market presence, especially in the Acrobat Product Marketing department. HERE’S HOW YOU’LL MAKE AN IMPACT ON THE TEAM • Own and execute the SEO strategy in collaboration with the SEO team and cross-functional partners to capture demand and grow traffic share. • Conduct research to understand customer needs and define top use cases and workflows. • Write compelling value propositions and messaging frameworks for core personas. • Lead go-to-market plans for new features, ensuring consistent messaging across all channels. • Translate market insights into product and go-to-market recommendations. HERE’S WHAT YOU’LL NEED TO BE SUCCESSFUL IN THIS ROLE • 8–10+ years of experience in product marketing, growth marketing, or SEO-focused roles. • Expertise in SEO execution and success in scaling use case strategies. • Strong skills in positioning, value prop development, messaging frameworks, segmentation, pricing/packaging insights, launch planning, and sales enablement. • Strong communication skills with the ability to create compelling narratives. • Analytical and data-driven, with experience leveraging research and insights. • Bachelor’s degree in Marketing, Business, Communications, or related field. HERE’S WHAT ELSE MIGHT HELP YOU OUT • Experience in SaaS, productivity, or digital products. • MBA or advanced degree. WHAT OUR TEAM SAYS "Working at Adobe has been a transformative experience. The opportunities to grow and the support from my team have been exceptional." "Adobe's culture fosters innovation and collaboration, making it a fantastic place to work and build a career." PAY RANGE $102.11 - $127.64/hour READY TO MAKE YOUR MARK? This role is in high demand and may fill quickly. Submit your resume to be considered.

Job Type: Full-time

Pay: $102.11 - $127.64 per hour

Work Location: In person