Product & Brand Marketing Lead

Job Summary

Product and Brand Marketing Lead

BuildPass (SaaS | Construction Tech)

Full-time

In-Person / Hybrid Opportunities | Austin, TX, United States

About BuildPass

At BuildPass, we’re building the world’s smartest operating system for construction to drive safer, more efficient job sites. AI is at the core of our mission to digitize one of the world’s largest and least tech-enabled industries. After raising a US$5M Seed in 2024, we’re growing ~10% month over month and have moved into our first U.S. presence in Austin.

Our team comes from diverse backgrounds and skill sets. We don't expect you to have stepped onto a construction site. What matters most is curiosity, ambition, and a bias for action.

About the Role

We’re looking for a Product & Brand Marketing Lead to define how BuildPass shows up, tells its story, and wins hearts in the U.S. market.

You’ll sit at the intersection of product, sales, and growth, translating what we build into messages that construction companies actually care about.

You’ll work hand-in-hand with our Performance & Growth Lead in Australia, forming a tight partnership that bridges both hemispheres. Together, you’ll complement each other’s strengths — ensuring that performance marketing, brand storytelling, and product marketing all fire in sync as one global engine.

If you’re entrepreneurial, love brand-building, and thrive at the blend of storytelling and strategy, this is your role.

What You'll Do

• Own Product Marketing globally

  • Develop messaging and positioning that resonates with general contractors and subcontractors across North America and Oceania

  • Turn technical product capabilities into clear customer value propositions

  • Create sales enablement content that helps deals close: pitch decks, case studies, one-pagers, competitive battle cards

  • Partner with product on launches, ensuring every new feature has a clear go-to-market story

• Build the BuildPass Brand in North America

  • Lead US brand campaigns and storytelling that build awareness and trust in construction circles

  • Drive PR opportunities, media coverage, and thought leadership to establish credibility

  • Ensure everything we put out—from website to LinkedIn to events—feels consistent and compelling

  • Collaborate with AU marketing to align brand positioning while making it feel native to US audiences

• Execute Events & Partnerships Strategy

  • Plan and run US events, sponsorships, and industry activations that generate pipeline and relationships

  • Secure speaking opportunities, podcast features, and industry visibility for our leadership team

  • Coordinate logistics and content capture with support from a US marketing coordinator

• Be the Voice of the US Market

  • Research construction industry trends, customer pain points, and competitive dynamics

  • Feed insights back to product, sales, and AU marketing to inform strategy

  • Help us stay ahead of how the US market is evolving

• Lead Through Collaboration

  • Provide direction to junior marketing hires and coordinators for execution support

  • Be the escalation point for US brand, product marketing, and event decisions

  • Work hand-in-glove with the AU Growth Lead—two different markets, one integrated strategy

Who You Are

• 3+ years experience in B2B marketing, ideally in SaaS, construction tech, or industrial verticals

• Experience in early-stage or scale-up environments — you thrive without a full playbook

• Storytelling instinct — you turn complex product features into simple, emotional narratives

• Ability to build and execute go-to-market plans that drive real pipeline

• Strong cross-functional collaborator — you work seamlessly with product, sales, and leadership

• Comfort with ambiguity — you can prioritize, execute fast, and adapt on the fly

• AI-curious and tech-forward — you use AI to create, analyse, and accelerate work

• Growth mindset — confident in your craft but humble enough to keep learning

• Bonus: Experience translating a brand across regions (e.g. adapting AU positioning for U.S. audiences)

Why BuildPass

You’ll join a team that believes ambitious people create ambitious companies. We give high performers the autonomy to move fast, the support to do their best work, and the recognition they deserve.

We also offer:

• 20 days PTO (aligned with Australian standards)

• Equity potential through our Employee Share Option Plan (ESOP)

• Comprehensive health insurance

• ️ Health & wellness reimbursement for fitness or wellness apps

• • Central Austin office — free parking, great cafés nearby, and a proper espresso machine

• Team culture — quarterly celebrations, team lunches, and offsites

• High visibility with leadership and opportunities for rapid growth

Our Company Values

Listen Loudly – We listen and act on feedback, building a culture of trust and candor.
Build with Ambition – We set bold goals and ship products that compound our advantage.
Own Your Impact – We take ownership of outcomes, not just tasks.
Co-Create the Future – We work alongside our customers to push the entire industry forward.

How to Apply

If you’re excited about joining a fast-growing startup that’s redefining how the world builds, we want to hear from you. Please click the Apply Now button to submit your resume and a brief paragraph on why you think you’d thrive as a Product and Brand Marketing Lead at BuildPass?

We’re accepting applications on a rolling basis, so apply sooner rather than later if this sounds like you.

If you have any questions? Email careers@buildpass.com.au

Data shows that 26% of women are unlikely to apply for a job if they don't have all the skills listed, compared to 12% of men. If you think you'd be a great candidate for this role but don't tick every box, we'd still love to hear from you.

#Workwolf