Product Content Manager

Description:

Love to make, create, innovate or inspire?Then you would love working at Pentel of America! We have a long-established tradition of supporting self-expression and creativity, exploring boundaries and innovating new writing instruments and art supplies - all while promoting good planet stewardship. If these sound like things you value, we probably should be working together. :-)
Not a remote position.

Compensation Range: $85K - $100K annual D.O.E

Core business hours: 8:30 am - 5:00 pm, Exempt

Benefits: Medical, Dental, Vision, Life Ins. AD&D, Sup. Life, Vacation, Sick (6), 401K, Holidays (12)

The Product Content Manager is responsible for the product content lifecycle by managing, creating, developing, and strategizing the distribution of enriched product information across various platforms to enhance user engagement and drive business objectives. Monitor and analyze product profitability and success metrics. Works independently and collaborates closely with Sales, Product Development, Marketing, Creative teams and other stakeholders to deliver best-in-class products.

Essential Duties:

• Product Copy Management. Producing and publishing content, write, edit, proofread and optimize product titles, bullets and long-form descriptions to ensure metadata and images have appropriate product coverage while designing processes with internal teams to improve customer experience. Formulate and maintain keyword strategy and metadata (title tags, meta descriptions, alt text, schema). Create content templates, product copy standards, and a governance process for updates.
• Visual Asset Creation. Utilize digital photography library along with stock image library (ex. Adobe Stock) to develop eye-catching and informative product imagery, social posts, ad content, visual posts, short-form videos and web banners to be used on various Pentel channels, e-commerce partner platforms and Sales presentations. Develop and define to ensure each asset includes relevant metadata and keywords to optimize SEO/GEO visibility.
• Monitor and Update for AI. Utilize tools to monitor and benchmark Pentel performance in SEO/GEO and Agentic search. Adapt content strategies to maximize Pentel ranking and appearance in all manners of search. Develop content that is consistent across all platforms and placements to build a high level of trust online. Suggest improvements and recommend new platforms and content strategies as the landscape evolves.
• Dynamic Landing Pages and Enhanced Content. Manage and collaborate with stakeholders, including and not limited to Sales and Ecom teams to develop dynamic landing page content for new and top-selling products as they launch or are promoted. Build and maintain a library of content of Enhanced (A+) content for placement across e-commerce marketplaces and modifications to meet platform specifications as needed.
• Promotional Support. Manage and build content to be used across all accounts for cross-promotion, social and other media vehicles to maximize awareness during promotional periods.
• Asset Library Management. Regular review/audit of asset library to ensure that all products have relevant and updated imagery, videos and promotional ad imagery (including all metadata for SEO). Coordinate with stakeholders for timely addition of new products as well as updates/changes to existing products. Manage a schedule of timely promotional posts and maintain the content database of posts for easy search/access by marketing and sales staff.
• Manage Budget. Develop, monitor and report on budgetary needs for continued growth.
• Attendance and punctuality are an essential job duty including time management

CONTACTS:

• Internal: Company-wide
• External: Vendor Partners (creative and digital agencies)

The preceding functions have been provided examples of the types of work performed by employees assigned to this job classification. Management reserves the right to add, modify, change or rescind work assignments and to make reasonable accommodations as needed. Performs any additional duties as required by company management. Requirements:

Education and/or Experience:

• Bachelor’s degree (business, marketing or graphic design preferred)
• Minimum of 5 years’ experience working in an e-commerce related role for a consumer brand
• Experience in creating and managing product content, keywords, metadata for ecommerce including but not limited to Amazon platform and Shopify (A+/enhanced content development a plus)
• Demonstrated experience optimizing large product catalogs for SEO (on-page + structured data)
• Strong copywriting skills and ability to write concise, conversion-focused product copy
• Comfortable with analytics tools (Google Analytics), keyword tools (SEMrush preferred), and CMS/ecommerce platforms
• Excellent cross-team communication and project management skills

Knowledge, Skills and General Abilities:

• Excellent verbal and written communication skills
• Strong analytical and problem-solving skills
• Detailed oriented & very organized
• Strong ability to track projects and follow up appropriately
• Ability to think creatively
• Ability to interact and communicate professionally with all levels of the organization as well as externally with vendors and customers

Certificates, Licenses, Registrations: Certificates, Licenses, or Registration in related field

Other Special Skills and Abilities:

• High proficiency in Microsoft Windows applications and Microsoft Office software, especially PowerPoint & Excel
• PC Desktop knowledge and usage required
• Ability to multi-task and work on different projects depending on deadlines
• Must be able to speak and present effectively
• Proficiency in Adobe Creative Suite is a major plus
• Familiarity with a CMS/PIMS platforms such as Salsify or Syndigo preferred

PHYSICAL DEMANDS:

• Sitting for periods of time.
• Dexterity of hands and fingers to operate a computer keyboard.
• Walking or standing for brief periods of time.
• Infrequent lifting up to 15lbs.
• Prolonged visual acuity necessary to view VDT.
• Travel up to 20% required.

WORK ENVIRONMENT: Office

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability, or protected veteran status. Drug Free Workplace.