Product Designer – Harley-Davidson & US Motorcycle Market

Job Overview
We are seeking a dynamic and innovative Product Designer to lead the development of cutting-edge digital experiences tailored for the Harley-Davidson and US motorcycle markets. In this role, you will craft engaging user interfaces, streamline user journeys, and translate complex business requirements into intuitive designs that resonate with motorcycle enthusiasts and new riders alike. Your expertise will drive the creation of responsive web and mobile applications, ensuring seamless usability across devices while aligning with brand identity and market trends. Join us to shape the future of motorcycle digital experiences, inspiring riders worldwide through compelling visual design and user-centered innovation.

Duties

• Collaborate closely with cross-functional teams including product managers, developers, and marketing to gather and analyze business requirements, translating them into innovative design solutions.
• Lead user research initiatives to understand rider needs, behaviors, and preferences, utilizing findings to inform design strategies.
• Develop wireframes, prototypes, and high-fidelity visual designs using tools such as Figma, Adobe XD, or InVision that demonstrate clear user flows and interaction patterns.
• Design engaging UI elements and layouts for web platforms and mobile applications that adhere to responsive web design principles for optimal performance on all devices.
• Conduct usability testing, A/B testing, and user acceptance testing to validate design effectiveness and refine user experiences based on data insights from tools like Google Analytics 360 or Adobe Analytics.
• Apply best practices in information architecture, accessibility standards (Web accessibility), and design patterns to ensure intuitive navigation and inclusive experiences.
• Utilize front-end development knowledge in HTML, CSS, JavaScript frameworks such as React or Angular to collaborate effectively with developers during the SDLC (Software Development Life Cycle).
• Incorporate motion graphics and visual effects using Adobe After Effects or similar tools to enhance engagement within digital interfaces.
• Support continuous improvement by analyzing analytics data, user feedback, and industry trends to evolve product designs proactively.

Experience

• Proven experience as a Product Designer or UX/UI Designer with a strong portfolio showcasing work on e-commerce platforms or mobile applications within an Agile environment.
• Extensive knowledge of web design principles including layout design, interaction design, information architecture, and visual design best practices.
• Hands-on experience with design tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator), Axure, Balsamiq, Zeplin, or similar software for wireframing and prototyping.
• Familiarity with front-end development languages like HTML, CSS, JavaScript (React/React Express), along with APIs integration for seamless product development workflows.
• Strong analysis skills with the ability to interpret web analytics data using tools like Google Analytics 360 or Omniture for data-driven decision-making.
• Knowledge of Agile methodologies including Scrum or Kanban; experience working within SDLC processes is highly desirable.
• Ability to conduct user research through interviews, surveys (Qualtrics), and usability testing sessions; adept at translating insights into actionable design improvements.
• Experience designing for digital accessibility standards (Web accessibility) ensuring inclusive user experiences across diverse audiences.
• Excellent communication skills with a keen eye for detail in layout design and motion graphics that elevate overall user engagement. Join us in redefining motorcycle digital experiences—where innovation meets passion!

Job Types: Full-time, Part-time

Pay: $50,794.16 - $61,171.46 per year

Expected hours: 20 – 40 per week

Work Location: In person