Product Manager - Accessories

About River

River is an electric vehicle company building multi-utility scooters. At River, we’re building scooters of tomorrow for the ambitious youth of today. Because we believe people only need two things to achieve success: the desire to make it to the top, and the means to get there

With our flagship product River Indie, SUV of Scooters, is designed to help you get things done. Engineered to be a dependable ally on your road to success. We are backed by marquee international investors - these are mobility focused funds backed by Yamaha Motors, Al-Futtaim Automotive Group, Toyota VC and Maniv Mobility

Key Responsibilities

• Define long-term strategy and roadmap for all accessories across River vehicles (Indie, and future models)
• Prioritize accessory development based on customer insights, market gaps, and business potential
• Establish pricing and positioning frameworks to ensure portfolio profitability and brand coherence
• Collaborate with Marketing and Sales to define bundling strategies, seasonal promotions, and kit offerings
• Drive the end-to-end lifecycle: Concept → Design → Prototype → Validation → Production → Launch
• Create detailed L0/PRDs (Product Requirement Documents) covering Fit, Form, Function, Performance, Smart Features, and Serviceability
• Coordinate with Design, R&D, Sourcing, Service, and Quality teams along with the Program team to ensure accessories meet functional and aesthetic standards
• Oversee accessory testing for durability, safety, and performance in real-world conditions with CFT
• Serve as the single point of accountability connecting tech and non-tech teams
• Track project metrics: Monthly sales, sales variations, Time-to-Market, Cost variance, Quality index, and Conversion rate
• Deeply understand customer needs, usage patterns, and pain points across different personas
• Partner with CX, Service, and Sales teams to capture field data and drive continuous improvement
• Own accessory attachment and penetration metrics; define interventions to increase penetration rate per vehicle
• Drive accessories integration into the digital ecosystem (River App, dealership configurator, e-commerce store)
• Own the P&L for the Accessories Vertical – including cost optimization, revenue targets, and margin management
• Build business cases and ROI models for each new accessory program
• Identify localization opportunities and vendor rationalization to improve margins
• Monitor warranty, failure rate, and service costs to ensure long-term profitability
• Maintain a live portfolio tracker with status of every accessory: In-Development, Production, In-Market, Phase-Out
• Manage SKU rationalization and refresh cycles to ensure portfolio relevance and efficiency
• Coordinate phase-out planning with Service and Supply Chain to ensure smooth transitions and spare support
• Develop feedback loops from service centers and customers to plan Next Gen iterations
• Strong understanding of product lifecycle management and accessories ecosystem (automotive, lifestyle, & consumer electronics)
• Excellent analytical, and people skills
• Customer-first mindset with ability to translate insights into tangible product decisions
• Financial literacy (pricing, P&L, ROI, payback analysis)
• Hands-on experience working with design, quality, and manufacturing teams
• Proficiency in documentation (PRD, Business Case, Specification Sheets) and digital tools (Excel, Sheets, Power BI, etc)

Ideal Candidate

• Bachelor’s degree in Engineering or equivalent
• MBA or Postgraduate in Product/Business Management preferred
• Around 3 to 5 years of experience in Product Management — ideally in automotive, EV, or consumer product categories
• Experience managing multi-accessory portfolios and cross-functional teams is highly desirable