Product Manager (B2C)

About Rupeek:

Rupeek, established in 2015 and headquartered in Bangalore, stands as India's leading asset-backed digital lending fintech platform. Committed to making credit accessible to Indians in a fair and convenient manner, Rupeek pioneers innovative financial products focused on monetizing India's $2 trillion gold market. Leveraging state-of-the-art technology and an automated asset light supply chain, Rupeek is transforming the gold loan disbursal landscape across 40+ cities in India. With a customer base exceeding 5,00,000+, the company's strategic partnerships with top banks and financial institutions underscore its commitment to building gold-backed assets through low-risk, low-touch, and friction-free processes.

Rupeek's impressive journey is supported by key investors such as Sequoia Capital, Accel Partners, Bertelsmann, and GGV Capital. In Apr 2024, Rupeek turned profitable and raised 200Cr.+ in equity capital from Manipal Group and Elevation Capital to fund its next phase of growth. Join us in redefining the future of finance through innovation, technology, and a commitment to financial inclusivity.

Job Title: Product Manager (B2C)

Experience: 3+ years of experience in related field

Location: Bangalore

About the role:

As a Product Manager at Rupeek, you will own and enhance user journeys across our web and app platforms, ensuring seamless, delightful, and impactful customer experiences. You’ll work closely with business, design, and engineering teams to translate customer insights into scalable product features that drive adoption, engagement, and satisfaction.

Key Responsibilities:

• Own end-to-end customer journeys — from discovery to post-loan engagement.
• Lead Product-Led Growth (PLG) initiatives by improving activation, engagement, retention, and conversion through product improvements.
• Run growth hacking experiments (onboarding, funnel optimization, referral loops, pricing/promo tests) to drive adoption and reduce drop-offs.
• Identify customer pain points through data, feedback, and research; prioritize impactful product solutions.
• Collaborate cross-functionally with design, tech, and operations to deliver intuitive, high performing features.
• Define product metrics, track performance, and iterate based on learnings.
• Drive experiments (A/B tests, pilots) to validate hypotheses and optimize user experience.
• Act as the voice of the customer in product discussions, ensuring empathy-driven design and execution.

Skills & Experience:

• 2–4 years of experience as a Product Manager, preferably in fintech, consumer tech, or digital platforms.
• Strong understanding of customer lifecycle management and user experience.
• Hands-on experience with product analytics tools (e.g., Mixpanel, Amplitude, GA).
• Proven ability to work with engineering and design teams in agile environments.
• Excellent communication, problem-solving, and prioritization skills.
• A bias for action, experimentation, and customer-centric thinking.
• Experience with Product-Led Growth (PLG) and growth frameworks (AARRR, funnel and cohort analysis).
• Strong experimentation mindset with hands-on experience driving growth experiments and translating insights into product iterations.

Why Join Us

• Join a dynamic fintech on a strong growth trajectory.
• Work on challenging compliance matters and meaningful corporate initiatives.
• Thrive in a collaborative culture with cross-functional exposure.