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Product Manager, Community Publications & Local Media
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Title: Product Manager, Community Publications & Local Media
Location: Tampa Bay, FL
Position Overview
The Tampa Bay Times is seeking a strategic and growth-oriented Product Manager to lead the development, performance, and expansion of our community-based publication portfolio. This role will oversee key print and digital products including the Beacon community publications, tbt* weekly, the quarterly Senior Living publication, and all affiliated digital assets.
Reporting directly to the VP of Advertising, this individual will play a critical role in aligning product strategy with revenue growth, supporting sales initiatives, and driving audience engagement across diverse local markets. This is a highly visible role with direct impact on both editorial reach and advertising performance.
Key Responsibilities
- Lead the vision, positioning, and ongoing development of Beacon community publications, tbt* weekly, and Senior Living products
- Oversee the integration and performance of all associated digital assets
- Identifyopportunities to evolve products based on audience insights, advertiser needs, and market trends
- Partner closely with sales leadership and teams to position and promote the product portfolio
- Develop new revenue-generating opportunities, including special sections, themed content, and community events
- Support the creation of sales materials, packaging, and go-to-market strategies
- Contribute as Subject Matter Expert on strategic, audience-based presentations
- Play a key leadership role in the Beacon 5-year expansion strategy, beginning with the launch into Manatee County in 2026
- Evaluate new markets, audience segments, and distribution strategies to drive growth
- Identifyand test innovative media products and offerings
- Serve as a public-facing ambassador for the publications at networking events, community functions, and industry gatherings
- Build relationships with local stakeholders, business leaders, and community organizations
- Work closely with editorial, marketing, design, and digital teams to ensure product excellence and consistency
- Align internal stakeholders around product priorities, timelines, and performance goals
Qualifications
- 3–7+ years of experience in product management, media, publishing, or a related field
- Strong understanding of print and digital media ecosystems
- Proven ability to collaborate with sales teams and contribute to revenue growth
- Experience launching or scaling products, markets, or initiatives
- Excellent communication, presentation, and stakeholder management skills
- Entrepreneurial mindset with a passion for local journalism and community engagement
Preferred Qualifications
- Experience in local media, community publications, or regional advertising markets
- Familiarity with event-based revenue models and sponsored content
- Background in audience analytics, CRM tools, or digital product platforms
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