Product Manager, Immunoglobulin Portfolio

Position Summary

The Product Manager – Ig Portfolio position holder is responsible for the promotional and educational activities associated with ADMA’s current and future products – with a focus on professional and patient promotional activities inclusive of agency relations, congress management, financial tracking and cross-functional collaboration, and BioCenter marketing strategy and execution.

Essential Functions (ES) and Responsibilities

• Responsible for supporting Corporate, Brand, HCP, Patient and ADMA BioCenter Plasma Collection Network across personal and non-personal promotion including print, digital, social and creative development, messaging and resource support
• Champion & work cross-functionally to continue to evolve and implement strong, insight driven initiatives across the Ig Portfolio
• Measure and evolve executional strategy based on customer insights derived from field feedback and market research, working closely with the Associate Director, VP of Marketing, Sales and National Accounts
• Partner with Medical to identify new data communication opportunities; support translation of new clinical data into compliant, differentiated claims and messaging for use in promotion
• Support Training with alignment on brand strategy and execution goals
• Collaborate with external partners to manage and deliver successful branded HCP and Patient marketing strategy and tactics that aligns with the organizations’ business objectives
• Develop non-personal and personal promotional resources, and contribute to updated training plans for sales representatives
• Collaborate with the Associate Director and VP of Marketing to ensure successful tactical execution of projects and development associated resources within timelines
• Serve as the co-lead with the Associate Director with the Agency of Record (Syneos), including management of budgets, tactical execution in collaboration with ADMA project management
• Responsible for working with associations and internal ADMA stakeholders on congress planning, organization and execution; attends events/congresses where needed
• Manage day-to-day execution, maintaining independence in decision-making, exercising sound judgement
• Monitor project spend and budget, providing bi-monthly reports on forecast vs. actuals via the marketing financial tracker

Job Responsibilities or Job Requirements

Competencies

Experience Requirements

Minimum Education Requirements: Bachelor’s Degree in Marketing or relevant field

Minimum Years of Experience: 3-5 years

• Ability to work independently on marketing initiatives, development, activation and deployment, excellent written & verbal communication, strong attention to detail, highly proficient in the use of Microsoft Office including, Word, Excel, & PowerPoint, market research methodologies, understanding of immunology, clinical immunologist mindset, primary immunodeficiency and plasma-protein therapeutics.

Preferred Experience

Compliance Requirements (ES)

• Internal employees, and external consultants, partners and vendors, government agency staff
• Responsible for “assisting’ with Patient Advocacy Group engagement (IDF & JMF)
• Attends select patient advocacy events and represents the organization when required (IDF Patient Conference and select walks)