Product Manager Pharma

ROLE PURPOSE

The Product Manager - Pharma will be responsible for driving the marketing strategy and execution for the assigned OTx portfolio (Rx & OTC) in alignment with organizational objectives to achieve sustainable long-term growth across the METAP region. The role will also provide business analytics support to the division to enable data-driven decision-making.

Roles And Responsibilities

Portfolio Strategy & Campaign Execution

• Insights Generation: Generate sharper insights around Patient Journey and Customer Behaviour in assigned categories
• Brand Strategy and Execution: Develop GTM strategy and marketing campaigns for existing and new products; drive execution across Physicians, Pharmacies, and E-commerce/Digital channels
• Develop GTM strategy and marketing campaigns for existing and new OTx products
• Drive execution across Physicians, Pharmacies, and E-commerce/Digital channels
• Support marketing initiatives for E-commerce platforms and in-pharmacy trade
  
  

Business Analytics & Reporting

• Prepare Monthly Business Reviews for the division
• Lead Annual Budget preparation and tracking
• Analyse brand and category performance data
• Deliver ad-hoc analytics to support commercial decisions
  
  

ROLE RELATIONSHIP

Reporting to

Marketing Manager

Other Critical Role Members

• Top Management
• Product Managers
• Sales, Regulatory, Finance, Supply Chain, R&D / F&D
• Creative Agencies, Digital Agencies, Vendors, E-commerce Platforms, Distributors
  
  

Skills/Knowledge

• Experience managing OTC and Rx marketing strategy
• Microsoft Excel and PowerPoint (Moderate to High)
• Analytics & Problem Solving (Moderate to High)
• Communication (Medium to High)
• Experience managing e-commerce channel (Mild to Moderate)
• Understanding of Consumer Healthcare / Pharmaceutical industry
  
  

Qualification & Experience

• 4 years experience in brand management in Consumer Healthcare (OTC) / Pharmaceutical is necessary.
• Candidates from pharmaceutical industry must have experience in handling portfolio which involves both OTC and Rx channel marketing management
• 2-3 Years experience in handling OTC brands is strong plus
• Experience in managing e-commerce will be an advantage
• Full-time offline MBA from a reputed institute
• Graduation in Health Sciences Stream (Pharmacy preferred)