Product Manager (Web)

Company Description

We build mobile apps that millions of people around the world actually use. Our products live in the Utilities, Photo & Video, and Lifestyle categories, and they are built primarily for the US market. We are AI-first by default most of what we ship is shaped by what's newly possible with AI, not just decorated with it.

Our work has been featured by Apple and Google more times than we can count, and our user base is past 10 million and still growing. We are a small, design-driven team based in Istanbul, and the way we work reflects that: fewer people, more ownership, faster decisions.

The Role

Most of our growth happens inside the App Store and Play Store, but the web is becoming a real product surface for us; landing pages, web onboarding, paywalls, web-to-app journeys, and standalone web products that complement our mobile apps. We are looking for a Web Product Manager who will own all of it end-to-end.

This is not a narrowly scoped role. You will work on acquisition funnels one week, on a paywall experiment the next, and on a web companion experience for a new app the week after. You will be the person who decides what gets built on the web and why, and you will defend those decisions with data.

You will work closely with our mobile PMs, designers, marketing, and engineering teams. Hybrid setup, Istanbul-based.

What You'll Do

• Own the web product roadmap from funnel pages to subscription flows to web product experiences for our mobile apps
• Run experiments on funnel, paywall, pricing and layout anything that moves a number
• Dig into the funnel and find where users drop off, then decide whether the answer is a UX fix, a copy change, a pricing test, or a rebuild
• Partner with designers on flows that feel as polished as our mobile apps
• Write briefs that engineers can actually build from. Short, specific, and clear about the metric you're trying to move
• Coordinate with mobile PMs so web and app stay aligned on pricing, positioning, and value prop
• Watch retention and churn on web subscriptions and act on what the data shows
• Benchmark what other consumer apps are doing on the web and turn good ideas into action
  
  

What We're Looking For

• 3+ years as a Web PM, ideally on a B2C subscription product
• Strong opinions on funnels, conversion, and how to read an A/B test without fooling yourself
• Comfortable with the tools (Amplitude or Mixpanel, GA, Hotjar, Stripe / Paddle, Figma, Jira)
• You should care about how things look and feel, not just how they convert
• Outstanding analytical skills with the ability to make fast, data-driven decisions.
• Ability to collaborate with teammates and communicate findings clearly
• Good written and spoken English
  
  

Nice to Have

• You've worked on AI-powered consumer products
• You've shipped web products that work alongside mobile apps
• You've been hands-on with pricing and monetization decisions
  
  

What's in it for you?

• Competitive Salary
• Optional Work From Home Opportunity 3 days a week
• Meal & Commute Compensation
• Private Health Insurance
• Birthday Leave
• Access to Online Courses
• Tech Gear
  
  

What it's like to work at Papcorns

• A small team where your decisions actually ship and your experiments actually run
• Products used by millions, featured by Apple and Google
• Real ownership from day one no shadow PMs, no decisions stuck in three layers of approval
• Room to learn, experiment, and occasionally be wrong
  
  

How the Process Works

• Application Review We read your CV and any links you send. The more we can see of your past work, the better.
• Intro Call A 30-minute Google Meet with our co-founders to get to know each other and talk about what you're looking for.
• Case Study A short take-home case so we can see how you think about funnels, experiments, and tradeoffs.
• Technical & Product Deep Dive A Google Meet with our team lead to walk through your case and dig into your past work.
• Final Decision We will come back to you within a few days, either way.