Product Marketing Lead

Job Overview
We are seeking a dynamic and innovative Marketer to drive our brand presence and market growth across diverse channels. This role offers an exciting opportunity to shape strategic marketing initiatives, harness data-driven insights, and collaborate with cross-functional teams to elevate our SaaS (Software as a Service) offerings. As a key player in our marketing team, you will lead efforts in market research, product positioning, and digital marketing campaigns to connect with B2B clients and expand our reach in the competitive e-commerce landscape. Your energetic approach and analytical mindset will fuel our growth ambitions and help us deliver impactful product demos and sales enablement tools.

Responsibilities

• Develop comprehensive marketing strategies aligned with product development goals, ensuring effective product positioning in target markets
• Conduct thorough market research to identify customer needs, segmentation opportunities, and competitive landscape insights
• Manage end-to-end project management of marketing campaigns using Agile methodologies to ensure timely delivery and adaptability
• Create compelling product demos and presentations that showcase features and benefits to prospective clients
• Drive digital marketing initiatives across platforms, including SEO, SEM, content marketing, and social media to boost brand visibility
• Collaborate with sales teams to develop customer segmentation strategies that optimize outreach efforts
• Analyze campaign performance using SQL queries and analysis skills to refine tactics and improve ROI

Requirements

• Proven experience in marketing roles within SaaS or software development environments, preferably with B2B focus
• Strong project management skills with familiarity in Agile frameworks for managing multiple campaigns simultaneously
• Expertise in market research, customer segmentation, and product positioning strategies
• Proficiency in analysis tools such as SQL for data-driven decision making and campaign optimization
• Excellent presentation skills capable of delivering engaging product demos and strategic proposals
• Knowledge of digital marketing channels including e-commerce platforms and social media advertising
• Familiarity with product management principles, sales processes, and customer journey mapping is highly desirable
• Ability to work collaboratively across teams in a fast-paced environment while managing multiple priorities

Join us to be part of an energetic team committed to innovation, growth, and delivering exceptional value through strategic marketing excellence. Your expertise will help shape the future of our products while advancing your career in a vibrant, forward-thinking organization.

Job Type: Full-time

Pay: ₹45,000.00 - ₹55,000.00 per month

Work Location: In person