Product Marketing Manager

About this role

We're looking for a Product Marketing Manager with a primary focus in Partnerships and Integration to drive the go-to-market success of Karbon's growing ecosystem of technology partners. This role will own the marketing strategy and execution for partnerships and integrations that enhance Karbon's platform value and help accounting firms build more connected, efficient tech stacks.

You'll define and communicate the "better together" story for each key partner or integration, bringing to life how joint solutions help customers streamline workflows and unlock greater value. You'll also collaborate closely with Partnerships, Marketing, Product, Sales and Customer teams to execute joint go-to-market plans, create co-branded content, and deliver impactful campaigns that drive adoption and engagement.

This role is ideal for a product marketer who thrives on cross-functional collaboration, is extremely process-driven and organized, and loves building from zero to one. You'll work closely with both Karbon's internal teams and external partners to shape how our integrations are positioned, launched, and celebrated in the market.

Responsibilities

• Design, lead and execute go-to-market activities and product launches for new integrations to drive demand, awareness, adoption, and success amongst new and existing Karbon customers.
• Build scalable partner onboarding, intake, and enablement processes.
• Help manage joint GTM activities with new and existing ecosystem partners.
• Collaborate with the marketing team to create assets, including landing pages, blog posts, social content, and case studies that highlight the value of Karbon's integrations.
• Co-develop marketing campaigns with key partners to drive mutual success, including the coordination of joint activities such as webinars, partner events, and shared marketing campaigns.
• Provide marketing and sales enablement support with decks, one-pagers, and briefing materials to empower Sales and Customer Success teams.
• Collaborate cross-functionally with Partnerships, Marketing, Product, Sales, and Customer teams to align messaging and priorities.
• Track and report on GTM performance, campaign impact, and partnership outcomes.
• Tracking and analyzing buyer behavior, KPIs and data to provide actionable insights that improve strategy and performance.

About You

• 5+ years of relevant marketing experience spanning across product marketing, partnership marketing, go-to-market strategies or campaign execution.
• 3+ years of product marketing experience in B2B SaaS
• Strong cross-functional collaborator with experience aligning product, marketing, and sales strategies.
• Strong project management and organizational skills with a proactive, problem-solving mindset.
• Excellent storytelling and writing skills with the ability to adapt tone and style for various audiences.
• Proven ability to create high-impact marketing content: blogs, presentations, sales collateral, website copy, and customer stories.
• Experience with marketing automation platforms and CRM systems.
• Experience in partner marketing or integration marketing is highly desirable.
• Experience in accounting or fintech technology marketing is a plus.

Why work at Karbon?

• Gain global experience across Australia, New Zealand, UK, and Canada
• Strong benefits package including:
• • Flexible Time Off with an encouraged 4 weeks use per year
  • Company paid medical for you and eligible spouse/partner and dependents
  • Paid dental and vision and eligible spouse/partner and dependents
  • 401(k) with company matching
  • Flexible Spending Account
  • Up to 8 weeks paid parental leave
  • Work-from-home stipend
• Work with (and learn from) an experienced, high-performing team
• A collaborative, team-oriented culture that embraces diversity, invests in development and provides consistent feedback
• Be part of a fast-growing company that firmly believes in promoting high performers from within