Product Marketing Manager

Walker Tape® is hiring a Product Marketing Manager to join our team!

A Bit About Walker Tape®

Walker Tape® is the industry leader in tapes and adhesives for hair replacement systems. Our company creates and customizes tapes and adhesives for just about any industry, particularly beauty.

Walker Tape® was started in 1985, and we haven’t taken a break yet. Even though we've grown a lot in the last few years, we're committed to maintaining a close-knit team culture.

Walker Tape® is an equal opportunity employer. We believe that diversity is an asset, and that diverse backgrounds, beliefs, and experiences are crucial to our success. Our goal is to develop a team of hardworking, sharp, and diverse individuals.

How You’ll Fit In

We strive to make working at Walker Tape® an awesome experience. Our team is full of exceptional individuals who we genuinely value. Here’s how we operate:

Take Time Off

As a manager, you will have a generous amount of time off! Please apply for more info.

Keep Learning

We want to help you grow and flourish! We’ll send you to conferences, trainings, and buy you books to help you learn something new.

Benefits

Walker Tape® covers 90% of the premiums for your medical, vision, and dental insurance.

We also cover 100% of the premium for a $50,000 life insurance policy for you, and $10,000 for your spouse and each of your dependents! Walker Tape® also offers the following employee-paid benefits:

• Voluntary Life Insurance
• Short Term Disability Insurance
• Critical Illness Insurance
• Accident Insurance

Walker Tape® also provides a generous 401(k) retirement plan with employer contributions, no match required!

Bonus Opportunities

There are opportunities for bonuses. You’ll be in on that from day one. When Walker Tape® wins, so do you.

Job Summary

Walker Tape® is seeking a Product Marketing Manager to oversee marketing strategy, brand presentation, and campaign execution across digital, print, and retail channels.

This role bridges the gap between product, marketing, and creative, ensuring our products are effectively positioned, promoted, and presented to customers around the world. You’ll manage a small but talented team, including a Graphic Designer and Creative Strategist, and collaborate closely with the Director of Marketing to drive awareness, engagement, and sales.

The ideal candidate is a hands-on marketing leader who enjoys balancing creativity with analytics. You understand how to tell a compelling product story, optimize digital performance, and maintain brand consistency across every touchpoint.

Responsibilities
Marketing Strategy & Execution

• Plan and execute marketing campaigns that support product launches, promotions, and sales initiatives.
• Oversee digital marketing efforts including SEO, paid search, social media, and email marketing.
• Collaborate with sales and product teams to develop positioning, messaging, and go-to-market plans.
• Measure and report on campaign performance, making data-driven recommendations for improvement.

Brand & Content Management

• Maintain brand consistency across all materials and channels.
• Oversee production of product catalogs, packaging, labels, and print materials.
• Manage website content updates, landing pages, and promotional assets to enhance user experience and conversion.
• Partner with the Creative Strategist to develop engaging content for digital, social, and retail channels.

Digital & Social Marketing

• Guide creative direction and strategy for social media platforms, including Instagram, Facebook, LinkedIn, and TikTok.
• Oversee content creation for social commerce (Instagram Shop, TikTok Shop) and other emerging channels.
• Collaborate on paid advertising strategies to drive traffic and conversions.

Team Leadership

• Manage and mentor a small creative team (Graphic Designer and Creative Strategist).
• Foster collaboration, accountability, and innovation within the marketing department.
• Ensure alignment between marketing initiatives and company goals.

Qualifications
Required:

• 4+ years of marketing experience, including 1–2 years in a management or leadership role.
• Proven experience in digital marketing, product marketing, or brand management.
• Strong understanding of SEO, paid ads, social media, and website management.
• Excellent organizational, communication, and project management skills.
• Experience collaborating with creative teams and managing cross-functional projects.

Preferred:

• Experience in consumer goods, beauty, haircare, or health-related industries.
• Familiarity with Shopify or SuiteCommerce.
• Knowledge of social commerce platforms and short-form video trends.

Walker Tape® is an equal employment opportunity employer that participates in the E-Verify program as required by law. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Background checks and/or drug screening will be required upon hire.