Product Marketing Manager (Contractor)

What You Will Do

• Deliver high-quality messaging and positioning that communicates the value of new and existing capabilities.
• Create content and lead product launches, positioning, sales materials, and demand generation campaigns (landing pages, email conversions, social media, blogs).
• Write and experiment (A/B test) website content (messaging and positioning) with a data-driven perspective.
• Project manage and work with internal and external collaborators on product demo videos - with experience writing and developing video content.
• Develop website content with an eye for solution marketing messaging and the ability to make technical content easy to understand.
• Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts.
• Drive market analysis, competitor research, customer personal development, and value proposition creation.
• Develop training materials for customer-facing teams and educate on product messaging and positioning.
• Outline and lead product marketing activities for product launches.
• Assist with strategic initiatives to drive customer adoption and help existing customers get more value from our software and services.
• Partner with Product Marketing, Content Marketing, Privacy experts, and Agencies to create full funnel solution marketing content.
• Lead company research projects for thought leadership content and insights.

What You Will Bring

• 2+ years of experience in partner marketing, product marketing, demand generation, sales enablement, communications, or customer marketing.
• Strong track record of content development skills (ebooks, blogs, demo videos, emails, to sales materials).
• Experience in SaaS or B2B startups is a huge plus.
• Proven experience developing compelling product narratives.
• Track record of leading product marketing activities and highly effective project management, prioritization, and time management skills to meet deadlines.
• Experience in prioritizing projects and opportunities in a fast-paced, growing environment.
• Strong written communication and presentation skills.
• Firm grasp of ways to develop strategic product marketing campaigns.
• Ability to quickly understand complex technical concepts and accurately distill them into digestible content for a wide range of audiences.

What We Offer

• Competitive compensation
• 100% Work from Home