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Product Marketing Manager- Nu Skin/Serenu
About the Role
We are looking to hire a Product Marketing Manager for our India Market. This team is responsible for launching products, managing the global product life cycle, and driving sales performance for Nu Skin & Serenu products across regions.
We are looking to hire a Product Marketing Manager for our India Market. This team is responsible for launching products, managing the global product life cycle, and driving sales performance for Nu Skin & Serenu products across regions.
What You’ll Do
- Develop comprehensive business plans, including product positioning, naming, branding, and pricing for the India market
- Participate in the annual portfolio planning process and contribute market-specific insights
- Execute product strategy and concept proposals
- Identify and recommend new technologies, innovations, or trends relevant to India that can translate into strong product concepts aligned with business strategy
- Conduct marketing research, surveys, and third-party studies to understand consumer needs and evaluate concepts, features, pricing, and brand attributes
- Support management in reviews, approvals, and cross-functional alignment
- Analyze portfolio performance regularly and recommend product development opportunities for the product and category roadmap
- Lead the annual brand review for your category, including sales analysis, opportunity identification, competitive intelligence, and category trends
- Collaborate with cross-functional partners and external vendors to manage initiatives from idea generation through execution
- Work closely with Brand Marketing, R&D, Supply Chain, Legal, and Regulatory to achieve business objectives for each product initiative
- Maintain strong connections with internal and external stakeholders relevant to Product Marketing
What You’ll Need
- General understanding of the personal care and beauty industry, including product categories and trends in India
- Solid understanding of the product development process across marketing, technical, and production functions
- Strong teamwork skills with the ability to build and maintain positive working relationships
- Ability to deliver on commitments and perform well under pressure
- Demonstrated creativity and innovation with sound business judgment
- Willingness to take initiative and support management in making informed, calculated decisions
- Strong accountability and ownership of tasks, including responsibility for errors
- High attention to detail and strong timeline management
- Ability to conduct professional presentations
- Excellent verbal and written communication skills
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