Product Marketing Specialist

Rollic is an Istanbul-based game developer and publisher.

Founded in 2019 and acquired in October 2020 by Zynga, who joined the Take-Two roof as of May 2022.

Rollic has over 3.5 billion downloads across its diverse portfolio of games and, thanks to an intensive development process utilizing a massive test pipeline, has a steady cadence of globally hit titles such as Color Block Jam, Timeline Up, Crowd Express: Boarding Puzzle, Hole People, and Knit Out, all of which have gained millions of downloads worldwide within a few months after their release.

We are looking for Product Marketing Specialist ;

Main Responsibilities

• Lead and execute data-driven product marketing strategies for Rollic’s top-performing games and IP-based games, with a strong focus on the US market. Ensure full alignment with brand guidelines, product roadmaps, and partner expectations.
• Shape and implement IP marketing strategies, turning top-performing games into global IPs. Drive 360° brand communications, ensuring consistent and impactful messaging across all channels.
• Leverage influencer marketing and social media expertise to boost awareness, engagement, and player acquisition.
• Act as the primary liaison between Rollic’s internal teams, studios, and IP partners throughout development, ensuring expectations and brand standards are fully met.
• Manage day-to-day collaboration with Zynga teams, building strong, trust-based relationships.
• Partner with product, creative, and growth teams to continuously optimize marketing strategies and creative execution.
• Stay ahead of industry trends and competitor activities, providing insights that shape strategy and inspire teams.
• Embed a test–measure–learn mindset in all campaigns, ensuring every activation delivers measurable impact and actionable learnings.
• Plan, manage, and optimize marketing campaign budgets to maximize efficiency and ROI.

Desired Skills and Qualifications

• Proven experience in brand marketing with a track record of successful, commercially impactful campaigns.
• Bachelor’s Degree or equivalent in Business or related field.
• 3+ years in mobile, product, or brand marketing.
• Data-driven marketer with the ability to turn insights into strategies.
• Experience managing cross-functional teams.
• Expertise in integrated marketing across paid, owned, and organic channels.
• Proven success in leading large-scale global campaigns, including ATL and TV productions.
• Strong project management skills with excellent attention to detail.
• Experience with influencer marketing.
• Excellent communication skills and comfortable presenting work.

Discover our perks and benefits:

• Competitive salary to help you reach your highest potential
• Meal compensation
• Relocation support to Istanbul
• State-of-the-art equipment in your welcome package
• Gaming room & lounge area to relax and recharge
• A pet-friendly office where your furry friends are welcome
• Gym area in the Rollic office
• Private health insurance
• 24/7 online well-being & mental health support
• Learning & development via Take-Two’s employee program
• A chance to take responsibility and improve your skills continuously.