Product Marketing Specialist

Key Responsibilities

• Ensure product specs, images, and descriptions are accurate and consistent across TCL website, e-commerce platforms, retail partner sites, and in-store materials.
• Optimize product pages and offline materials for SEO, metadata, keywords, and structured content.
• Collaborate with digital, social, and retail teams to amplify product visibility across paid, organic, and physical channels.
• Monitor web traffic, in-store engagement, click-through rates, and conversion metrics to identify performance gaps.
• Coordinate with global and regional teams to localize product messaging and assets for all channels.
• Support product launches with digital and in-store readiness checks and content alignment.
• Conduct regular audits to maintain content quality and compliance across all platforms and retail environments.

Requirements

• 2-4 years of experience in product marketing, e-commerce, digital content management, or retail marketing.
• Strong understanding of SEO, web analytics, digital merchandising, and in-store marketing tactics.
• Experience with CMS platforms, Google Analytics, keyword tools, and retail marketing tools.
• Detail-oriented with a passion for accuracy and optimization.
• Fluent in English and Arabic.
• Ability to work cross-functionally and manage multiple product lines and channels.