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Product Marketing Specialist
- Lead end-to-end marketing campaign planning and execution for Sumerge’s Digital Experience and Modernization offerings.
- Develop and implement multi-channel campaigns across digital, social, events, PR, and partner ecosystems.
- Manage content strategy and production — case studies, whitepapers, videos, brochures, and success stories.
- Drive thought leadership and PR initiatives to position Sumerge as a regional authority in digital transformation.
- Build and maintain GTM playbooks, product messaging, and positioning frameworks aligned with business priorities.
- Collaborate with Product and Delivery teams to translate technical capabilities into market-ready value propositions.
- Partner with Sales and Presales to develop enablement tools (sales decks, battlecards, one-pagers, playbooks).
- Plan and execute executive events, webinars, and customer showcases that highlight modernization outcomes.
- Manage marketing performance dashboards, track ROI, and optimize campaigns based on analytics.
- Oversee regional alignment of campaigns across Egypt, UAE, KSA, Qatar, and GCC markets.
- Ensure brand consistency and storytelling quality across all internal and external touchpoints.
- Stay informed on market trends, competitors, and modernization technologies to refine strategy and messaging.
Requirements
- Bachelor’s degree in Marketing, Business, or Communications.
- 3-5 years of experience in product or campaign marketing within IT, SaaS, or digital transformation environments.
- Proven experience in campaign planning, execution, and performance analysis.
- Proficiency with marketing automation, CRM, and analytics platforms (HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager).
- Strong analytical skills with the ability to interpret campaign data and optimize accordingly.
- Excellent written and verbal communication skills in English (Arabic is a plus).
- Highly organized, detail-oriented, and comfortable managing multiple concurrent campaigns.
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