Product Marketing Specialist - Competitive

What You’ll Do

• This role is ideal for someone who thrives on research, strategic thinking, and storytelling through data to ensure our offerings remain differentiated and competitive. Specifically you will:
• Monitor and analyze competitor products, messaging, pricing, and go-to-market strategies.
• Develop and maintain competitive battlecards, win/loss analyses, and market trend reports.
• Partner with global product marketing and sales teams to deliver timely competitive insights.
• Support product positioning and messaging with data-driven recommendations.
• Conduct primary and secondary research to identify emerging threats and opportunities.
• Present findings in clear, compelling formats for both internal and external stakeholders
• This role directly impacts the messaging and product positioning our Field Teams will use while working with prospects and customers alike.
• Success is measured in the effective and efficient development of programs and content that positively impact the market, Teradata prospects, and customers.

Who You’ll Work With

• Product Marketers at Teradata must work across the organization at all levels to align messaging,solicit feedback, socialize ideas and much more. This role will work directly with a local regional POD and then more broadly across Product Managers, Field Teams, and fellow Product Marketers, as new products and offerings are brought to market.

Teradata operates a hybrid working model, which requires a minimum of 50% on-site presence at our Hyderabad office to foster collaboration and team engagement.

What Makes You a Qualified Candidate

• 3-5 years’ experience in Product Marketing in the technology space.
• Understanding ofthe DBMS and AI marketplaces, the companies in it and the vendors that evaluate/cover the space.
• Work samples thatdemonstrate the ability to articulate a value proposition, tell a product story or demonstrate the value of a product(s) or service.
• A proventrack record of working across teams, driving projects to completion.

What You’ll Bring

• A positive, can-do attitude paired with strong interpersonal andcommunications
• An aptitude to digest highly technical product details and build compelling business propositions.
• The ability to support sales teams as they look for competitive advantagesin sales cycles.

Why We Think You’ll Love Teradata

We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are an anti-racist company because our dedication to Diversity, Equity, and Inclusion is more than a statement. It is a deep commitment to doing the work to foster an equitable environment that celebrates people for all of who they are.

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