Product Marketing Specialist (SaaS)

Job Summary:

We are seeking a strategic and results-driven Product Marketing Specialist to lead go-to-market efforts for our SaaS solutions. This role will be responsible for crafting compelling messaging, enabling sales teams, and driving product adoption through targeted marketing initiatives. You’ll work cross-functionally with product, sales, and customer success to ensure our offerings resonate with the right audiences and deliver measurable impact.

Key Responsibilities:

• Develop and execute go-to-market strategies for new and existing SaaS products.
• Create product positioning, messaging, and value propositions that differentiate our solutions in the market.
• Collaborate with Product Management to understand features, roadmap, and customer pain points.
• Produce and manage marketing collateral including datasheets, case studies, landing pages, and email campaigns.
• Conduct competitive analysis and market research to inform strategy and messaging.
• Partner with Sales to develop enablement materials such as battle cards, pitch decks, and training sessions.
• Track and report on campaign performance, product adoption, and customer engagement metrics.
• Support customer marketing initiatives including testimonials, reviews, and reference programs.
• Attend various trade shows and conferences to promote the product(s).

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3+ years of experience in product marketing, preferably in a SaaS or B2B tech environment.
• Strong understanding of buyer personas, customer journeys, and SaaS business models.
• Excellent written and verbal communication skills.
• Experience with marketing automation tools, CRM platforms, and analytics dashboards.
• Ability to manage multiple projects and collaborate across teams.
• Travel to trade shows and conferences to promote the product.

Preferred Skills:

• Familiarity with tools like HubSpot, Salesforce, Google Analytics, and Figma.
• Experience working in Medicare, healthcare, or insurance tech is a plus.
• Strong storytelling and content creation abilities.
• Analytical mindset with a focus on performance metrics and ROI.